Asian Paints Colorothon says Rang De Dilli

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India CSR News Network

NEW DELHI: After painting India’s Silicon City in a thousand colors, Colorothon Season 3 is all set to splash the national capital, Delhi, in a blaze of colors, on November 16, on the eve of  Children’s Day.

Befitting the occasion, Colorothon – 3 will make its debut in the iconic Central Park, in Connaught Place, Delhi, on Sunday, 16 November, 2014 with 10,000 people aged 3 to 90 years, on a free-for-all painting spree. In other words, the participants could be anyone from a mechanic to a MP, from a coolie to a CEO, and from a grandchild to a grandpa.

The painting extravaganza on the theme, Draw Your Imagination, is inspired by Aamir Khan’s award winning Taare Zameen Par.

Says Kishore Joseph, Director, Breathe Entertainment, the organizer and the brain behind Colorothon: “There’s an artist in every child and a child in every adult. And imagination, creativity and art, knows no barriers and goes beyond caste, creed, community, religion, and even gender. In that sense, it is life’s best unifier and what better way than to express this noble theme in the form of vibrant colors, for that is the very essence of life.”

The painting participants also are assured of their fifteen minutes of fame since the event organizers are aiming for its entry into the Guinness Book of Records and the Limca Book of Records for the most number of people gathered to paint at one place.

Incidentally, Colorothon-3 will be held in support of CRY, Thirty renowned artists will also join the participants and their paintings will be auctioned to raise funds for CRY- Child Rights and You, in addition to 300 best paintings from the others donated to them.

Invoking a local touch, Colorothon Season 3 also aims to make the story of the children of the street heard and to give us a view of their world through their eyes. Participants of Colrothon get to go on a journey through the enchanting streets of the inner city of Paharganj and the area around New Delhi railway station, led by a child who was once living and working on the streets. Think of it as a backstreet child as your own guide.

The canvas of ideas for the participants is virtually unlimited. You can draw upon nature, animals, the surroundings, social message for Children’s Day, beyond borders, cultures, and whatever you can imagine.

The earlier two editions got an enthusiastic response from Bangaloreans from all walks of life and so the organizers decided to take it to Delhi.

The Colour Store represents having fun with colour and experimenting with colours for all stakeholders of a family, and thus our corporate brand personality. It will evolve to resonate with our brand values and demonstrate the ultimate Asian Paints brand experience to every segment of customers.

Soha Moitra, Regional Director, North, CRY- Child Rights and You, said, “Colours helps children to express themselves. Using colours to articulate their thoughts, ideas and emotions aids in developing their sensitivity and identity. The concept of Colorothon transcends age and other social barriers. It is delightful to watch individuals shed their inhibitions about caste and class and coming together to a platform which is meant to help paint the lives of millions of disadvantaged children in India. As an organization committed to bring about lasting change in the lives of children we believe that every individual has the time, skill and goodwill to ensure that child rights is restored, these events play a major role in creating opportunities for people to come and do their bit for the cause.”

Colorothon Season 3 Fact profile:

Date: Sunday , November 16, 2014

Timings: Between 7 am and 12.30 pm

Venue: Central Park, Connaught Place, New Delhi

Participants: 3 to 90 years

Registration: Free

Kids : Carry you basic colors and cardboards only paper will be provided at the venue.

Adult: we provide cardboard, basic colours and paper will be provided at the venue.

All participants will receive certificates

All the paintings will be judged by well known artist Mr. XXXXX from Lalit Kala Academy Delhi.

All paintings will be segregated on the basis of age with 5 categories

Up to 9 years of age

10 to 12 years

13 to 20 years

21 to 30 years

30 years upwards

The best 15 paintings and 3 paintings from each category will be chosen to be the best. and  will be honored.

For prior registration log on www.colorothon.com or for any media related quarries call: 09483537475. 

Sponsors/Partners: Asian Paints , Pidilite Industries Ltd NDMC, CRY, Maveric Marketing, Mastlye Care & Arty Sorts

About CRY – Child Rights and You

Founded in the year 1979 with the objective  to improve the situation of the underprivileged children in our country.

CRY works towards ensuring that children get access to formal education, have healthcare facilities, are not discriminated for reasons of caste, religion, disability or being a girl. And they do this by working with the parents & the community empowering them so that social and economic compulsions do not force children to work, out of school or stay malnourished. CRY works towards ensuring children are encouraged to freely express themselves and explore opportunities that make childhood meaningful.

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