Every organization should foresee the benefits of incorporating CSR into their Business model.
MUMBAI (India CSR): India CSR, the largest media on CSR in India, organized the International Conference on CSR & Competitiveness in Hotel Ramada Plaza Grove, Juhu Beach, Mumbai on 9th May 2012. Conference was inaugurated by the Chief Guest, Manoj Somasundaram, CEO Choice International & MD Challenge Life Ltd (UK); Guest of Honor Rajeev Goyal, Vice President & Chief Construction Manager, Abhijeet Group, Chandwa  (Jharkhand); Specail Guest Dr. Yudhbir Singh (IAS), National President , ISBTI, Haryana ; Rusen Kumar, Founder- INDIACSR and Ms. Enakshi Senguta, Executive Director, Kohana CSR.
Guest of Honor – Rajeev Goyal, Vice President & Chief Construction Manager, Abhijeet Group, Chandwa  (Jharkhand) shared his views on responsible business practices and CSR of Abhijeet Group, which is playing very important role in socio-economic development of Chandwa region in the state of Jharkhand through through various industrial projects in power, steel and mining.
He said, Abhijeet Group is setting up a Coal Based Thermal Power Plant with total installed capacity of 1740 MW.
After a substantial development of the power plant and the society other companies started coming to the district with slow pace. Nowadays, the transmigration of the place like Chandwa is legitimate with the socio-economic development that has improved multi-times than it was in 2006.
As the first company in the district of Latehar (highly naxal dominated area) setting up the power plant Abhijeet Group already played a significant role in society, and it also bears a responsibility to help bring about the society of the future. Accentuating industrial development is not an easy matter, and generating social value is something that always accompanied by difficulties in this region which could be properly dealt by achieving development of society commensurate with the Industrial Development.
As result of which, Chakla stands testimony to the fact from a nondescript village to the centre of Jharkhand’s emerging power hub. Chakla village in Chandwa has come a long way in the last five years, since the arrival of Abhijeet Group here in 2006.
Power Plant may improve the technical, commercial and financial performance of government owned utilities, improve cash flow, facilitate mobilization of resources for capital investment, thereby releasing funds for other investments and extend access to electricity that may stimulate growth for small business that rely on electricity which can have a huge influence on the lives of rural and urban dwellers by creating jobs.
He said, a vital and indispensable responsibility in setting up a green field project across globe is the activities of corporate social responsibilities that get the company result it had ever thought of. At Abhijeet, CSR has taken a big leap in its notion and has provided a gate way not for itself but for other corporate willing to come to this region.
“Every organization should foresee the benefits of incorporating CSR into their Business model. CSR team can take the lead or partner with other departments and stakeholders to work cross-functionally to integrate its objectives into how business gets accelerated.”, Rajeev Goyal added.
He said, the roadmap should be devised as per the requirements of people and commitment of the management. For CSR professionals, this roadmap can help them accentuate their role in sustainability and how they foster an environment that embeds CSR ethics. However, more emphasis should be given whether all the CSR activities attract attention of the media at state level.
The mega Conference provided a forum to initiate a dialogue and enlighten the participants on creating a competitive edge for their business organizations with the help of responsible management practices. Speakers in the conference shared the brilliance and knowledge in the field by speeches, presentations and case studies, highlighting thought provoking activities and facilitate knowledge transfer across the august gathering. The gathering in the economic capital of India reached beyond academic research and business operations and focused on the harmony in our society through the CSR lens.
(Updated on August 17, 2022)
