• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
Monday, June 1, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Corporate Social Responsibility

CSR: World’s first Tramcar for Young Bibliophiles

An Initiative by West Bengal Transport Corporation (WBTC) and Apeejay Anand Children’s Library

India CSR by India CSR
November 15, 2020
in Corporate Social Responsibility, Prime
Reading Time: 4 mins read
India CSR
Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

This Children’s Day is special for Kolkata. The West Bengal Transport Corporation and Apeejay Anand Children’s Library team up to gift Kolkata, THE KOLKATA YOUNG READERS’ TRAMCAR. This first ever children’s tram library is also the first in the world of its kind, giving access to children across age groups and segments to pick and read their favourite book while on the move.

The beautiful library on wheels decorated with attractive artworks of children reading, hand painted by local artists housing books across genres for young readers adorning its shelves rolled on its first trip to encourage and inspire children to read and experience the joy of reading. The WBTC that runs the only existing tramway in India is running this unique tramcar in collaboration with the Apeejay Anand Children’s Library team.

With making literature available to one and all as the driving focus this year Oxford Bookstores had curated the selection of titles and literature across various young reading age groups for the Kolkata Young Reader’s Tram Car. Yearlong activities for children on board the tramcar, such as story telling dramatized readings, poetry sessions, book launches, music and more are also on the cards, to captivate young minds.

India CSR

The Kolkata Young Readers’ Tram Car was launched virtually by Mr. Rajanvir Singh Kapur, MD, West Bengal Transport Corporation and Ms. Priti Paul, Director Apeejay Surrendra Group.

Rajanvir Singh Kapur, MD, West Bengal Transport Corporation, said “ The idea behind the Kolkata Young Reader’s Tramcar is that all children should get access to read good books and what better than the Kolkata trams! The tram would run on Shyambazar Esplanade and Esplanade Gariahat routes spanning North to South of Kolkata and there would be no ticket for children and Kanyashrees (18 or below) in this tramcar. People more than 18 can surely enjoy the tramcar as well, at normal AC tram fares. We thank the efforts and zeal of Apeejay Anand Children’s Library team to associate with this project, implementing it at super lightning speed. It is truly a great Children’s day gift for Kolkata.

Priti Paul, Apeejay Surrendra Group Director said “ As a Group deeply vested in both the heritage and progressive future of Calcutta/Kolkata, we are delighted to partner with the West Bengal Transport Corporation (WBTC) in this novel venture of ‘Kolkata Young Readers’ Tramcar’ which encompasses both. The Apeejay Anand Children’s Library on a tram will, perhaps be the very first Children’s library on a tramcar anywhere in the world, with free access to all children of our city. We believe that a library is essential to every child’s holistic development, and that knowledge and books are game changers enhancing the future of each child. Reading and learning on the move will undoubtedly augment their recreational environment, and we are committed to facilitate this.

India CSR

Maina Bhagat, Director Apeejay Oxford Bookstores, said “Our Heritage Oxford Bookstore Kolkata is proud to have supported the reading habit across generations of readers both across the city and the nation. It now literally, ‘moves ahead’ with the Kolkata Young Readers’ Tramcar: The Apeejay Anand Children’s Tram Library also celebrates the heritage of Trams, an integral and much-loved part of the life and times of Kolkata. We congratulate our partner WBTC on their concept of promoting ‘culture on the move’, which truly reflects the creative persona of the metropolis.

The Kolkata tramways have been operating since 1873 when the maiden tram took off with horses. In 1880, the Calcutta Tramway Company was formed in London which is now called the WBTC that runs the only existing tramways in India. The WBTC has taken lot of steps recently to popularise tram as a choice mode of Kolkata’s transport. Earlier, heritage arts were put in trams making people aware of heritage. Then, the Tram Library was launched and recently, a jute tram: Paat Rani was also started. This Kolkata Young Readers’ Tramcar has been conceptualised by WBTC in collaboration with Apeejay Anand Children’s Library.

Apeejay Anand Children’s Library, an Education Support Program was incorporated in 1992 in Kolkata in the loving memory of Priti, Priya and Karan Paul’s brother Anand [1972-1989]. It has become a safe haven that protects their reveries, give flight to what they had thought were just fanciful day dreams. Conceptualized as a visually exciting and happy space that draws kids in, Apeejay Anand Children’s Library, has over the years, become stimulating learning stations. The books in the Library have been donated by Group’s Bookstore chain, Oxford Bookstore.

In the last 27 years, Apeejay Anand Libraries have unfurled the joy of reading and literature at numerous shelter homes across India. In Delhi – NCR at a 24 hours shelter home for Boys, a 24 hours shelter home for girls run by Salaam Baalak Trust in Gurugram and at a 24-hour shelter home for girls in Najafgarh, in Kolkata’s Khidirpur Docks in a Shelter Home run by Apne Aap and in Chandigarh at a Shelter Home run by Vatsal Chaya Trust. The Libraries are a unique Education Support Program that also helps Apeejay Education Trust under which Apeejay Schools are run to identify and sponsor education of talented children from underprivileged backgrounds.

#
ADVERTISEMENT
FKCCI
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: Apeejay Anand Children’s LibraryWest Bengal Transport Corporation

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR® is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Skill Development Courses in Bhiwadi
Corporate Social Responsibility

CSR: Kamdhenu Jeevandhara starts Skill Development Courses in Bhiwadi, Rajasthan

2 hours ago
CanKids helped catalyse access to care for over 42,000 children and supported over 26,000 children
Corporate Social Responsibility

Rs. 3.1 Crores Raised for Childhood Cancer Patients

18 hours ago
Sula Vineyards Joins International Wineries for Climate Action (IWCA)
Corporate Social Responsibility

Sula Vineyards CSR Spending Report 2025-26

2 days ago
Community-Led Conservation Initiatives in Mithapur
Corporate Social Responsibility

CSR in Gujarat: 80 Bird Species Return: Tata Chemicals’ Mithapur Restoration Shows Power of Local Action

2 days ago
Hunger Free World Report Shows How Consistent Meal Support Can Change Lives.
Corporate Social Responsibility

CSR: Malabar Group Hunger Free World Initiative Turns Daily Meals into Pathways for Dignity and Rehabilitation

2 days ago
ICICI Lombard
Corporate Social Responsibility

ICICI Lombard CSR Spending Report Rs 51.67 Crore for FY2025-26, Reaching Over 10 Lakh Lives

2 days ago
Load More
BBA - CSR, Sustainability and ESG, Rungta International Skills University Bhilai
ADVERTISEMENT
FKCCI
ADVERTISEMENT

Interviews

Indu Mehta
Interviews

ESG in India Has Moved Beyond Storytelling: LNJ Bhilwara’s Indu Mehta on Sustainability as an Operating Discipline

by India CSR
May 30, 2026

Indu Mehta of LNJ Bhilwara Group shares insights on ESG regulations, decarbonisation and sustainability leadership.

Read moreDetails
Sourabh Lohtia, Chief Marketing & Communications Officer, PNB MetLife

Targeted Skilling Can Build Confident Futures for Underprivileged Women: Sourabh Lohtia, PNB MetLife

May 29, 2026
Shashi Shetty: SKF India’s UDAAN Scholarship Helps Rural Girls and Divyaang Students Build Careers

Shashi Shetty: SKF India’s UDAAN Scholarship Helps Rural Girls and Divyaang Students Build Careers

May 28, 2026
R. Pavithra Kumar, CEO, JSW Foundation

Redefining CSR and Driving Sustainable Social Impact: An Interview with R. Pavithra Kumar of JSW Foundation

April 16, 2026
Load More
Ad 1 Ad 2 Ad 3
ADVERTISEMENT

CSR UPDATES

CSR: Kamdhenu Jeevandhara starts Skill Development Courses in Bhiwadi, Rajasthan

Rs. 3.1 Crores Raised for Childhood Cancer Patients

Sula Vineyards CSR Spending Report 2025-26

CSR in Gujarat: 80 Bird Species Return: Tata Chemicals’ Mithapur Restoration Shows Power of Local Action

CSR: Malabar Group Hunger Free World Initiative Turns Daily Meals into Pathways for Dignity and Rehabilitation

ICICI Lombard CSR Spending Report Rs 51.67 Crore for FY2025-26, Reaching Over 10 Lakh Lives

STEM Learning STEM Learning STEM Learning
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:

Subscribe to Our Newsletter

Don't miss out on the latest updates in corporate social responsibility. Subscribe to our newsletter at indiacsr.in and be part of the positive change.
Please enable JavaScript in your browser to complete this form.
Loading

  • About India CSR
  • Team
  • India CSR Awards 2026
  • India CSR Leadership Summit
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2026 - India CSR | All Rights Reserved

No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2026 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.