• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
  • Login
Sunday, April 26, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • เคนเคฟเค‚เคฆเฅ€
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • เคนเคฟเค‚เคฆเฅ€
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Articles

Burden on Rural Economy post Covid-19

The decline in CSR funds could further accentuate in the coming year due to declining net profits, which is again a key factor in determining the 2% available as CSR funds

India CSR by India CSR
May 14, 2020
in Articles
Reading Time: 5 mins read
Rinika Grover CSR Leader at India CSR Network

Rinika Grover CSR Leader at India CSR Network

Share Share Share Share
WhatsApp icon
WhatsApp โ€” Join Us
Instant updates & community
Google News icon
Google News โ€” Follow Us
Get our articles in Google News feed

According to the World Bank report, the lockdown in India impacted the livelihoods of nearly 40 million internal migrants


By Rinika Grover

The pandemic is creating fears and uncertainty, as there appears to be only suppositions on how it will end and what post COVID-19 scenario would be. Nearly two months have passed since the fear of coronavirus engulfed our thoughts, and we are left with two words, โ€˜new normalโ€™, that are more or less engrained in our thinking. The current situation is best described as the parable of blind men and an elephant, where the blind men try to visualise what the elephant is by feeling it, however each one has a different version in their head. And there is no consensus.

In an effort to contain the pandemic, India announced its first lockdown for a period of 21 days towards the end of March, which later was extended to May. Post the announcement, we saw a mass migrant exodus from major cites as they not only lost their livelihood but feared death due to starvation, With all economic activity being paused, returning to their native villages seemed to be an ideal solution given the overheads in the cities. The news read โ€˜India is walking homeโ€™ as most of the public transport came to a halt, which initiated the arduous journey by foot. The scene outside our condominium in Haryana was pretty grim and disturbing. A woman carrying her little infant tied to her chest with a long cloth, and heavy luggage on her head in the scorching heat, is one image that tugs at the heartstrings.

Admissions Open for BBA in CSR, Sustainability and ESG

Also Read: Decoding Net Zero โ€“ Scope 3 emissions, a missing piece of the NetZero puzzle!

There was complete mayhem in the city as thousands of people flooded the Bus Station in the hope of finding a public transport to their native place. Soon social distancing norms were discarded, as people were packed like sardines in the buses that drove them back. According to the World Bank report, the lockdown in India impacted the livelihoods of nearly 40 million internal migrants. The mass movement has raised concerns on the looming crisis that engulfs the economy. Will there ever be a reverse movement after a lift on the lockdown? Itโ€™s hard to ascertain if people, who have already been through an ordeal, would like to return. The speculation is that the  fear of COVID-19 and the hardship experienced walking miles to their final destinations would possibly be sufficient reasons for them not to consider a move back in the imminent future.

There was something forlorn and unsettling about the situation as the city turned into a ghost town with deserted roads and only sighting of stray animals. Since the time COVID-19 cases emerged in India, the corporate funding mainly under CSR spends were diverted to arrest the spread. The focus has been towards addressing immediate relief work, mainly by providing essential supplies to migrants or daily wage earners.

The funding wasnโ€™t just limited to Corporates but a lot of donation was made in individual capacity too.ย  Even the Ministry of Corporate Affairs came out with a directive on CSR expenses that qualify as COVID-19 relief. Amidst all of this, there has been a lot of brouhaha about an ideal approach for utilising CSR funds. Would a centralised model of management be beneficial or a more decentralised approach on utilising CSR funds in the current climate? Whatever be the approach to ascertain the method of deployment, it is clear that we need to be nimble and provide migrants with some level of security and sustenance.

Also Read: The ABCD of how Biodiversity makes good Business sense

The diversion of CSR spends towards COVID-19 relief would have an impact on the ongoing CSR funded programmes, as it could possibly dwindle the funds earmarked to themes. The NGOs will possibly experience a precipitous drop in the corporate support, even though their contributions with the last mile connect are commendable. This is evidenced and applauded by the Government too, for NGOs support to most disadvantaged communities during these catastrophic times.

The decline in CSR funds could further accentuate in the coming year due to declining net profits, which is again a key factor in determining the 2% available as CSR funds. The overall CSR expenditure in India in 2018 increased by 47% since 2014 since the Act was first introduced. Within this the Rural Development theme accounts for about 11% of the total expenditure given its imperative nature as over 70% of the population resides in the rural sector in primitive conditions.

As more and more migrants move back to their villages, there are impending challenges. It highlights the perils of potentially over populated villages with antiquated infrastructure, which is further worsened with fewer resources given the potential discontinuity of CSR funded programmes. The situation is further exacerbated with frail health systems in the rural set up, as for over 70% of the total rural population in India, only about 36% of health workforce are available to them. This disparate distribution of health workforce can increase the adversity, and make it unmanageable.

Also Read: Are we on track to contain to 1.5ยฐC or is it shaping to be a disappointment?

Further, its already an alarming signal that the workforce moving back will create a dire manpower shortage, that will be hard to fill. This will certainly be an impediment towards resuming operations in full swing. The shortage of labour has been raised as a concern by a few industries such as renewable energy sector and automobile sector. The situation is appalling and re-commencing of operations seems to be farfetched, as employers need to lure the migrants with safe arrangements and not just with monetary gains. The recent move is deeply engrained in the psyche and it is unlikely to alter their attitude to embark upon a treacherous journey again for livelihood.

This is where we require a more collaborative strategy, and not just nebulous interventions, on the ground to combat and contain COVID-19, an elephant that is yet not fully discovered… Until then letโ€™s keep the ___distance and get back to work.

India CSR
Rinika Grover CSR Leader at India CSR Network

(Rinika Grover is Head of Sustainability and CSR at Apollo Tyres Ltd)

Disclaimer: The opinions expressed within this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of India CSR and India CSR does not assume any responsibility or liability for the same.

Read More story by Rinika Grover (indiacsr.in)

Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2
Tags: Apollo TyresRinika Grover

India CSR Day CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

globalization status report 2026
Articles

Globalization Holds at 25%: World Remains Far from Fully Connected

R S Jalan, Managing Director, GHCL
Articles

Powering a Sustainable Future Through Responsible Industrialisation

Ajith Kumar, COO, Birla Opus Paints. India CSR
Articles

From Manufacturing Excellence to Community Impact: Adopting a Holistic Approach to Growth

Aakash Minda,ย  Executive Director, Spark Minda - India CSR
Articles

Driving Sustainability and Climate Action: Industryโ€™s Role in Building a Greener Tomorrow

Industrial Accidents Are the Outcome of Collective Ignorance and Administrative Collapse
Articles

Industrial Accidents Are the Outcome of Collective Ignorance and Administrative Collapse

Empowering Sustainability
Articles

Why Sustainability is the Next Competitive Advantage for Indian Businesses

Load More
BBA - CSR, Sustainability and ESG, Rungta International Skills University Bhilai
ADVERTISEMENT

LATEST NEWS

GHCL Limited Spends Rs 21.86 Cr on Corporate Social Responsibility (CSR) Initiatives in FY25

Indiaโ€™s Rs 69 Energy Drink Fire Beast Sees Rapid Retail Demand, Expands Across Maharashtra and Uttar Pradesh

Annapurna Muhim Strengthens Nationwide Impact, Transforming Over 1 Million Lives Across India

PURPLE BUS Drives Maharashtraโ€™s First Private EV Revolution

RBI Penalizes Muthoot Housing Finance Over Disclosure Lapses: A Closer Look at the “Fair Practice Code”

End of an Era: RBI Cancels Paytm Payments Bank Licence, Moves for Winding Up

Ambedkar Chamber
ADVERTISEMENT

TOP NEWS

The Business Philosophy Behind Rahul Malodiaโ€™s Success

โ€œProviding Jobs to Women, Education to 500 Children & Care for 300 Cows โ€“ Dr. Atul Kumar Mishra Leading a Social Revolutionโ€

OOTER Launches to Build Indiaโ€™s First Structured Marketplace for Outdoor Advertising

Mobile Ki Dukaan Platform Helps India’s Small Mobile Shops Get Discovered on ChatGPT and AI Search – at Zero Cost

Hindustan Zinc Clocks Record Q4 Net Profit of Rs 5,033 Crore, up 68% YoY; EBITDA at Rs 7,747 Crore

Rahul Bhandari: The Institution Builder Redefining Dance, Education, and Cultural Leadership in India

Load More
India Sustainability Awards 2026
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT

Interviews

R. Pavithra Kumar, CEO, JSW Foundation
Interviews

Redefining CSR and Driving Sustainable Social Impact: An Interview withย R. Pavithra Kumar of JSW Foundation

by India CSR

Exploring impact-driven CSR models focused on skilling, sustainability, and inclusive growth

Read moreDetails
Jyoti Sagar, Founder Trustee, Genesis Foundation

Interview: Jyoti Sagar on 25 Years of Saving Young Lives at Genesis Foundation

Satish Singh, Chief People Officer at PNB Housing Finance

Interview: Satish Singh on ESG Leadership and CSR Impact at PNB Housing Finance

Ajeet Kumar Singh, Co-Founder and Managing Director of SAVE Solutions

Driving Financial Inclusion: Ajeet Kumar Singh on SAVE Solutionsโ€™ Growth Journey

Load More
ESG Professional Network
ADVERTISEMENT
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2026
  • India CSR Leadership Summit
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright ยฉ 2026 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
INDIA CSR DAY
Watch Now
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • เคนเคฟเค‚เคฆเฅ€
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright ยฉ 2026 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.