NEW DELHI: Titan’s Project Happy eyes (HE), a CSR initiative aims at elimination of preventable blindness in adults and children. In order to continue providing effective eye care and with an aim to scale up, Titan launched an eye care vehicle called the Mobile Rural Eye Care Vehicle on the 19th of December under the Happy Eyes Project.
Titan began the Happy Eyes initiative in the year 2014, in line with the Vision 2020 programme of WHO partnering with institutes of national repute, such as Sankara Eye Hospital Narayana Nethralaya and Drishti Eye Hospital. The initiative was rolled out in the states of Tamil Nadu, Uttarakhand and Karnataka.
With introduction of the Mobile Rural Eye Care Vehicle Project, Titan aims to provide effective eye care solutions by diagnosing people’s visual defects on site and then quickly providing them with required remedial measures like spectacles or surgical care.
This fully equipped bus has all the components required for an effective Vision examination- Auto refraction, Slit lamp examination, Ophthalmic Pre-screening Device, computerized Lens meter, Direct & Indirect Ophthalmoscopes, Optical dispensing & counselling.
A tele-consultation facility is also provided in the vehicle for those who require specialist consultation at base hospital. With patients who are identified to have refractive errors, they would be offered with latest spectacles frame and spectacles.
Through this new initiative, beneficiaries will also be able to avail refraction services, Screening for Eye Ailments, reduced travel expenses, spectacles and base hospital services along with creating awareness on eye health.
On the occasion of the launch of Mobile Rural Eye Care Vehicle, N E Sridhar, AVP & Head of Corporate Sustainability said, “With Happy Eyes project completing its 5 year mark of serving the country with special eye care services, we at Titan are more than pleased to be introducing this fully equipped bus, Mobile Rural Eye Care Vehicle which will help us to take our eye care solutions to places with limited accessibility and in turn help us upgrade our services. Through this initiative we want to reach out to the deeper pockets of India who have less availability to these vital eye care services. Over these years, Titan has successfully reached more than 8 lakh children and adults in providing them effective eye care support and with our Mobile Rural Eye Care Vehicle Project rolling, we firmly believe we will be able to bring eye care closer to more people in need.”
