India CSR News Network
MUMBAI: YES FOUNDATION, the social development arm of YES BANK, has launched the fourth edition of YES! i am the CHANGE 101- Hour Social Filmmaking Challenge, a nationwide mindset transformation movement that empowers youth to act as a catalyst for social and personal transformation while creating invaluable communication resources for Non-Profits (NGOs) through 3-min social films. There are 4 categories of participation in the 101-Hour Social Filmmaking Challenge: Student, Corporate, Non-Profit and Open.
In this edition, the Foundation has introduced two new challenges to enable large-scale participation of youth in the movement and also attempt two Guinness World Records:
- YES! i am the CHANGE International Social Filmmaking Challenge which has been launched to provide the Indian diaspora youth a platform to engage with social causes through the powerful medium of films
- YES! i am the CHANGE 101-Hour Social Photostory Challenge, where individuals will narrate stories of change through 5 photographs. All photographs received from participants will make a Guinness World Record attempt for the World’s Largest Photography Competition
- To amplify the impact of this social change challenge, YES Foundation will encourage youth to make a commitment towards environmental sustainability in the form of handwritten pledges. For every pledge received, YES BANK, supporter of YES! i am the CHANGE, will plant a sapling. With a huge number of participation from across the country YES Foundation will attempt a Guinness World Record for the Largest Online Album of the Handwritten Notes
Winners will receive total cash prizes worth Rs. 85 (eighty-five) lakh. An esteemed panel of jury including Ally Derks (Director, International Film Festivals, Amsterdam), Bharat Patel (Ex- Chairman, P & G), Kailash Surendranath (Ad-filmmaker), Paul Pauwels (Director, European Documentary Network, Denmark), Pritish Nandy (veteran journalist, poet and film producer), Rebecca Tavares (Representative, Office for India, Bhutan, Maldives & Sri Lanka, UN Women) and other renowned individuals from the media, corporate, education and development sectors will select the winners.
Interested youth can register online at http://yiac.yesfoundation.in/ .
Last year YES! i am the CHANGE 2015 emerged as the World’s Largest Social Film Movement with more than 5 lakh individual participants across 2,500 cities and towns pan-India. This year, the Foundation aims to empower 12 lakh youth to become agents of social change.
Commenting on the launch, Rana Kapoor, Chief Mentor, YES FOUNDATION and Managing Director & CEO, YES BANK said, “I strongly believe India’s inclusive development necessitates active and sustained involvement of our youth in nation-building. YES! i am the CHANGE has emerged as a nation-wide movement, accelerating India’s social transformation by channelizing the high octane positive energy of youth, across the length and breadth of the country.’
“YES! i am the CHANGE is a platform to nurture and harness the ‘youth power’, synergized with the amplifying nature of media, to enable inclusive development. Last year, the movement empowered 5 lakh youth to engage with social causes, creating ripples of transformation across the country. I am confident that this year, youth from all across the nation will participate and drive social change” said Prerana Langa, CEO, YES FOUNDATION.
Dates of this year’s challenges are:
| Categories | Target Audience | Registration closing date | Date of Challenge |
| Student Challenge | School and college students (above 13 years) | Aug 9 | Aug 13 – 17 |
| Corporate Challenge
Non-Profit Challenge |
Professionals working in Corporates and Non-Profits | Sep 5 | Sep 9 – 13 |
| Open Challenge | All individuals | Sep 27 | Oct 1 – 5 |
| International Challenge | Indian diaspora | TBA | Oct |
| Photostory Challenge | All individuals | TBA | Nov – Dec |
