In a market where maternity and baby celebrations often feel fragmented and overwhelming, Awww India was created with one simple vision — to make every stage of pregnancy and early parenthood feel beautiful, memorable, and stress-free.
Founded in 2016 by Melita Furtado, Awww India has grown into one of India’s leading pregnancy and baby milestone brands, offering a complete range of non-medical maternity services under one roof. From maternity photoshoots and baby showers to naming ceremonies, welcome baby decor, newborn photography, milestone celebrations, and first birthdays, the brand celebrates every chapter from pregnancy to the baby’s first year.
Operating across Mumbai, Bangalore, and Hyderabad, Awww India has successfully delivered thousands of experiences for modern Indian families who are looking for premium-quality celebrations without the overwhelming premium price tag.
What truly sets the brand apart is its philosophy of making luxury experiences accessible. Awww India takes pride in offering thoughtfully curated concepts, premium styling, customized themes, and high-quality execution at affordable price points allowing more families to experience moments that once felt out of reach.
Over the years, the brand has built a loyal community of delighted parents and has earned strong word-of-mouth recognition for its professionalism, creativity, personalized service, and ability to make families feel comfortable during some of the most emotional milestones of their lives. The company continues to receive exceptional client reviews, with many families returning to celebrate multiple milestones with the brand.
Early in its journey, Awww India strengthened its market presence through a campaign featuring Soha Ali Khan, reinforcing its premium yet approachable positioning in the maternity space.
In 2020, the company achieved another significant milestone when it was selected from among 3,000 companies across India to receive a grant from Facebook, recognizing Awww India as one of the country’s most promising rising brands.
Speaking about the company’s journey, Founder & CEO Melita Furtado says:
“Our vision was never just about offering services — it was about creating an entire support system and celebration experience for expecting parents. We wanted families to feel that luxury maternity experiences could be beautiful, premium, and still affordable. These moments only happen once in life, and every mother deserves to celebrate them in a special way.”
As Awww India approaches its 10-year milestone, the brand continues to evolve with new concepts, curated celebration experiences, innovative photography ideas, and exclusive packages designed for today’s modern families.
With a growing digital presence, a strong reputation built through client trust, and a commitment to quality and affordability, Awww India continues to redefine how pregnancy and baby milestones are celebrated in India.
