NEW DELHI (India CSR): REHAU is thrilled to renew its promise of a ‘Planet First’ concept through an innovative use of sustainable materials for elegant interiors. The company has launched a range of next generation solutions that not only preserve the beauty but also offer high performance and long life without compromise.
Demand for sustainable materials has long overcome the status of a mere trend. According to recent data, 78% of interior designers globally have consciously used sustainable materials in their projects, which is not only an expression of their environmental awareness, but also a response to the consumers’ preference for responsible design choices. Furthermore, the global green building materials market, which was worth $269 billion in 2021, is expected to experience a considerable expansion in the coming years, thus confirming the trend of mass adoption of eco conscious design principles.
“At REHAU, we believe that genuine innovation is linked to responsibility, ” said Mr. Tushar Verma, Executive Vice President, REHAU India and Subcon. “Our vision of sustainable luxury is about leading the way with materials and design solutions that bring out the best of interiors and at the same time, protect the planet. Through the use of recycled content, transparent life, cycle data, and circular economy principles, we provide products that appeal to the tastes of architects, designers, and end users.”
REHAUs comprehensive range of sustainable materials derives from the company’s deep rooted dedication to circularity and clear environmental performance.
Through programs such as REHAU ReTurn, the company facilitates customers to send back production waste for recycling, thus becoming a contributor to a closed loop system that curtails the need for raw materials. The recycling of the materials that have naturally been filled back into the recycling stream over these processes today amounts to hundreds of tons, a testament to the effectiveness of circular design processes.
Implementing innovations, REHAU products are formulated with a high percentage of recycled materials, some products even comprise up to 100% of externally sourced recycled materials in their polymer base leading to significant greenhouse gas emissions reductions while maintaining performance and aesthetics. Environmental Product Declarations (EPDs) are another way that REHAU stays true to its transparency pledge by giving independent verified life, cycle data on product impacts, thus helping designers and clients with the decision making process.
Engineered with a strong commitment to health and sustainability, REHAU edgebands are completely lead-free and formulated without DOP (Dioctyl Phthalate), eliminating the risk of harmful fumes over prolonged use. Additionally, select roller shutter offerings are crafted from polypropylene, a durable and sustainable polymer that can be recycled multiple times, making them a safe and responsible for long-term human use.
This focus on sustainability fits perfectly with the general trends in the industry, as more than 80% of luxury interior projects now use eco-friendly and sustainable materials and the consumers are giving more and more value to the brands that are showing their care for the environment.
REHAU keeps on funding research and development in order to keep on increasing its range of green products, delving into bio based composites, recycled polymers, and low impact production methods. Modern interiors can be beautiful and environmentally friendly at the same time, because of these technologies the designers are not only meeting but exceeding human and environmental needs.
(India CSR)
