India CSR News Network
MUMBAI: YES FOUNDATION, the social development arm of YES BANK, has launched the fourth edition of YES! i am the CHANGE 101- Hour Social Filmmaking Challenge, a nationwide mindset transformation movement that empowers youth to act as a catalyst for social and personal transformation while creating invaluable communication resources for Non-Profits (NGOs) through 3-min social films. There are 4 categories of participation in the 101-Hour Social Filmmaking Challenge: Student, Corporate, Non-Profit and Open.
In this edition, the Foundation has introduced two new challenges to enable large-scale participation of youth in the movement and also attempt two Guinness World Records:
- YES! i am the CHANGE International Social Filmmaking Challenge which has been launched to provide the Indian diaspora youth a platform to engage with social causes through the powerful medium of films
- YES! i am the CHANGE 101-Hour Social Photostory Challenge, where individuals will narrate stories of change through 5 photographs. All photographs received from participants will make a Guinness World Record attempt for the World’s Largest Photography Competition
- To amplify the impact of this social change challenge, YES Foundation will encourage youth to make a commitment towards environmental sustainability in the form of handwritten pledges. For every pledge received, YES BANK, supporter of YES! i am the CHANGE, will plant a sapling. With a huge number of participation from across the country YES Foundation will attempt a Guinness World Record for the Largest Online Album of the Handwritten Notes
Winners will receive total cash prizes worth Rs. 85 (eighty-five) lakh. An esteemed panel of jury including Ally Derks (Director, International Film Festivals, Amsterdam), Bharat Patel (Ex- Chairman, P & G), Kailash Surendranath (Ad-filmmaker), Paul Pauwels (Director, European Documentary Network, Denmark), Pritish Nandy (veteran journalist, poet and film producer), Rebecca Tavares (Representative, Office for India, Bhutan, Maldives & Sri Lanka, UN Women) and other renowned individuals from the media, corporate, education and development sectors will select the winners.
Interested youth can register online at http://yiac.yesfoundation.in/ .
Last year YES! i am the CHANGE 2015 emerged as the World’s Largest Social Film Movement with more than 5 lakh individual participants across 2,500 cities and towns pan-India. This year, the Foundation aims to empower 12 lakh youth to become agents of social change.
Commenting on the launch, Rana Kapoor, Chief Mentor, YES FOUNDATION and Managing Director & CEO, YES BANK said, “I strongly believe India’s inclusive development necessitates active and sustained involvement of our youth in nation-building. YES! i am the CHANGE has emerged as a nation-wide movement, accelerating India’s social transformation by channelizing the high octane positive energy of youth, across the length and breadth of the country.’
“YES! i am the CHANGE is a platform to nurture and harness the ‘youth power’, synergized with the amplifying nature of media, to enable inclusive development. Last year, the movement empowered 5 lakh youth to engage with social causes, creating ripples of transformation across the country. I am confident that this year, youth from all across the nation will participate and drive social change” said Prerana Langa, CEO, YES FOUNDATION.
Dates of this year’s challenges are:
| Categories | Target Audience | Registration closing date | Date of Challenge |
| Student Challenge | School and college students (above 13 years) | Aug 9 | Aug 13 – 17 |
| Corporate Challenge Non-Profit Challenge | Professionals working in Corporates and Non-Profits | Sep 5 | Sep 9 – 13 |
| Open Challenge | All individuals | Sep 27 | Oct 1 – 5 |
| International Challenge | Indian diaspora | TBA | Oct |
| Photostory Challenge | All individuals | TBA | Nov – Dec |
📢 Partner with India CSR
Are you looking to publish high-quality blogs or insert relevant backlinks on a leading CSR and sustainability platform? India CSR welcomes business and corporate partnership proposals for guest posting, sponsored content, and contextual link insertions in existing or new articles. Reach our highly engaged audience of business leaders, CSR professionals, NGOs, and policy influencers.
📩 Contact us at: biz@indiacsr.in
🌐 Visit: www.indiacsr.in
Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.
