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Home Product Review

Worldline Introduces Buland Bharat Suite for SMB Digital Payments in India

India CSR by India CSR
January 27, 2023
in Product Review
Reading Time: 2 mins read
Digital Payments in India

Digital Payments in India

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Worldline, a global leader in payments services, has introduced the Buland Bharat digital payments suite, designed specifically for small and medium businesses (SMBs) in India.

  • The suite is in line with the Digital India initiative and aims to provide a secure and seamless digital payment ecosystem for SMBs across the country.
  • The Buland Bharat suite includes in-store, online and omnichannel payments acceptance, as well as supply chain finance solutions for cash flow management.
  • It is an important focus area for Worldline in 2023 and is expected to help boost SMB sales and support digital financial inclusion.

MUMBAI: Worldline, a global leader in payment services, has recently launched its Buland Bharat digital payments suite, designed specifically for small and medium businesses (SMBs) in India. The suite is aligned with the Indian government’s Digital India initiative and aims to provide a secure and seamless digital payment ecosystem for SMBs across the country.

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The Buland Bharat suite offers a wide range of digital payment acceptance options, including in-store payments through POS terminals, SoftPOS, Voice Alert Box, and QR codes, as well as online payments through a Next Gen Payment Gateway, Subscription Payments, Payment Links, and integration with popular plugins such as Shopify, Magento, and WooCommerce. Additionally, the suite offers an omnichannel payment acceptance platform to interact with customers across multiple touchpoints and a supply chain finance solution to manage cash flow and liquidity for business growth.

According to Sheik Mohideen, Senior Vice President, SMB and Partnership, Worldline India, “SMBs are the growth drivers for our country’s economy. With our payment expertise in the market for over two decades and our deep understanding of SMBs’ business needs, the launch of the Buland Bharat digital payments suite shows our commitment to empowering SMBs in India.”

The Buland Bharat suite is loaded with all the digital payment features and products that SMB businesses usually require, and is designed to help SMBs boost sales and support digital financial inclusion. This is an important focus area for Worldline in 2023.

In the last 12 months, Worldline has seen growth in its SMB vertical in India across a range of industries, including retail, e-commerce, education, hospitality, SaaS, government, and utilities. Additionally, Worldline has noted that tier II and III cities have been at the forefront of growth in the SMB vertical, driven by the ongoing digitalization of these areas.

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