MUMBAI: UClean has joined hands with Dhobi Samjh Sehyog program where UClean has invited all the Dhobi’s to come and use automated laundry machines for washing.
This initiative is for the development of Dhobi Samaj where they are offering them perks like fixed good salary, training and certification, respectable job, development and enablement of Dhobi Samaj.
Arunabh Sinha, Founder, UClean Laundry, says, “This would be assured monthly income on the back of a fledging membership economy. On the other hand, Dhobis can get rid of the daily manual labour and work on a highly incentivized revenue structure with the operators, relieving them of all the associated risks and operational costs.”
In the current phase of the industry, an attempt to replace dhobis has proved to be a costly proposition. The need of the hour for the laundry industry is to work on an inclusive model. One where the technology led on-demand laundry start-ups enables local dhobis instead of replacing them. This strategic partnership will benefit the organized laundry players in multiple ways- most importantly by lowering customer acquisition costs. Local dhobis would potentially double up as pick-and-drop team thereby reducing time, energy and resources spent on developing the logistics.
UClean Laundry focuses on building an inclusive business model with local dhobi at the heart of it. The companies have extended membership programs for the dhobi community and have on-boarded over 20 odd dhobis across several locations on a pan India basis. This has benefitted UClean as it have already catered to over 5000 customers in a short span of 5 months – a sizeable percentage of this customer base has been acquired through the relationship dhobis have built over decades.