IndiaCSR News Network
NEW DELHI: Tata Power’s nationwide energy conservation programme, Club Enerji, has constantly endeavored to bring about an active change in the attitude amongst citizens towards curbing energy-wastage through active measures and preserving Mother Earth. Continuing with the momentum, the Mini Clubs across the nation celebrated ‘Earth Hour’ this year by organizing week-long activity ‘Batti Bandh’ a unique initiative aimed at educating school children to conserve energy.
Speaking on this initiative, Shri. Anil Sardana, Managing Director and CEO- Tata Power, commented, “We at Tata Power along with our Club Enerji students are celebrating Earth Hour 2015 by undertaking a nationwide ‘Batti Bandh’ and appeal everyone to actively participate to curb energy-wastage in day to day life. We have received an overwhelming response and it’s heartening to note that ‘Tata Power Club Energy’ has become a successful movement and is playing a vital role today in aiding young minds in advocating energy and resource conservation. We would like to thank and congratulate all the participating schools, students and the parents for extending their support in making the ‘Batti Bandh’ initiative a huge success.”
More than 33,000 students across 66 schools in Mumbai, Delhi, Ahmedabad, Kolkata, Pune and Bangalore participated in ‘Batti Bandh’ initiative by switching off all non-essential electrical gadgets and also organizing awareness drives. The students enthusiastically participated in awareness rallies chanting slogans like ‘Save Electricity’,’Save Water Save Earth’ and ‘Less Pollution The Best Solution’ etc. carrying handmade posters and banners, and carrying placards with paintings depicting different ways of energy conservation. The initiative was organized throughout the last week and will also continue in the coming week to commemorate Earth Hour on March 28, 2015.
Tata Power utilized various social media platforms such as Twitter, Facebook and its own Club Enerji website to promote the idea of effective management and conservation of resources to celebrate Earth Hour 2015. These campaigns encouraged an online dialogue and propagated the importance of energy conservation.
