How to make a company an established brand
Jagdeep Kaur says that CSR today, is serving as a marketing tool for prospective top talent pool. She believes that When ...
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Tag: CSR and Brand
Corporate Social Responsibility: Present Trend and Benefits
By Moa Temsu, Asst. Professor, Dept. of Business Administration Business Organisation exists and thrives within the society. The workers and ...
How CSR Integrates with Brand Strategy
By Abhishek Ranjan A lot of people see CSR – rightfully- as giving back. My own thoughts are not far ...
Brand Architecture & CSR
By Kartikeya Kompella There’s a lot of enthusiasm about supporting causes these days. Dabur’s '700 se 7 kadam' has caught ...
The Emotional Cause By Kartikeya Kompella
By Kartikeya Kompella There’s a cause wave that’s building in India. The combination of mandatory CSR, consumers wanting brands to ...
The Branding of CSR by Kartikeya Kompella
By Kartikeya Kompella I recently received a call from an ex-colleague who asked me my views on the branding of ...
The Branding of CSR
Written by Kartikeya Kompella I recently received a call from an ex-colleague who asked me my views on the branding ...
CSR – An Essential Strategic Reputation Management Tool
The Companies Act 2013 heralds the dawn of a new Era in Corporate Governance By Bhavna Sethi With the Companies ...
CSR Enhances the Brand Value
By Rusen Kumar CSR in India has been changing a lot of new dimensions. In the times to come it ...
CSR Shares a Brand Connect
By Vijay Kapur & Enakshi Sengupta The growth of CSR has not freed it from growing cynicism and deliberate obfuscation ...