Tag: CSR and Brand

Brand Architecture & CSR

By Kartikeya Kompella  There’s a lot of enthusiasm about supporting causes these days. Dabur’s '700 se 7 kadam' has caught ...

The Branding of CSR

Written by Kartikeya Kompella I recently received a call from an ex-colleague who asked me my views on the branding ...

CSR Shares a Brand Connect

By Vijay Kapur & Enakshi Sengupta The growth of CSR has not freed it from growing cynicism and deliberate obfuscation ...

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