NEW DELHI: In a bid to bring a change in tea consumption pattern in India, startup venture Cherise India Private Limited has unveiled their IoT & Android-based tea vending machines that have their own proprietary Cherise IoT dashboard and app for monitoring the operations.
The machine has a wide portfolio of farm fresh teas, coffees, soups, and milk under the popular Cherise brand, which has been set up by third generation tea sommelier Parimal Shah.
Cherise, unlike other vending operators provide its customers with access to the IoT vending platform that gives real-time data on consumer consumption patterns, inventory and billing, all at the click of a button. The Cherise vending machines dispense home-made style Teas, Coffees, Milk, and Soups in a jiffy.
The Cherise Smart Vending machines are able to dispense a wide variety of Teas, Coffees, Milk and Soups from the Cherise collection
“Consumers in today’s day and age are knowledgeable and mature. They are aware of global trends and well connected on social media platforms. Due to such exposure, their expectations have increased phenomenally when it comes to health & hygiene. Today, consumers carefully read all the ingredients that are being used to create a food or beverage formulation. They expect that their product is made using natural ingredients and they expect honest quality first and foremost. This is exactly what Cherise delivers.”, Parimal Shah, Founder & CEO, Cherise India Pvt Limited
“Our vending technology is fully proprietary and owned by us, we have our own laboratories where we do extensive research on vending technology as well as on beverage ingredients. Our smart vending machines as well as our beverages and formulations are manufactured by us at our own plants. We do not have any 3rd party or OEM partners and we do not do any form of private labeling for anyone”. We manufacture and market our own brands,” he said.
Cherise is associated with the MK Jokai group of companies, which is Parimal’s family business and owned by his father, Kalpesh M Shah. MK Jokai is today one of the largest farmers of Premium Assam Orthodox Teas in the World and owns thousands of acres of Tea Plantations in Assam and West Bengal.
Along with their Smart vending machines, Cherise has formulated and launched a wide range of premium beverages in the Tea, Coffee, Milk, and Soups category. These beverages are all vented through their Smart Vending machines, which makes this into an ideal printer-cartridge model.
Natural & healthy beverages such as Mumbai Masala Chai, Delhi Adhrak Chai, Calcutta Elaichi Chai, Nagpuri Nimbu Chai, Bikaneri Elaichi Doodh, Gujrati Haldi Doodh, Madras Coffee, and many more have been created by the food scientists at Cherise and are now available via the Cherise Smart Vending Eco-System and also via marketplaces like Amazon among others.
“Since we come from a family of Farmers and are Tea specialists ourselves, we understand the science behind ingredients. We are able to control and influence the supply and the quality of ingredients and this allows us to create superior tasting, 100% natural formulations, and blends. Our teas and coffees taste as good as the hand-made Chai or Coffee and our vending eco-system allow us to reach the end consumer’s cup, on a daily basis,” Shah added.
Cherise India Private Ltd is a revolutionary tea venture was launched in January 2020. They are the manufacturers of the entire tea ecosystem right from beverages, formulations to Smart Vending IoT & Android vending kiosks. The three pillars of their organization are – Quality, Technology & Systems.
Cherise’s core USP is the fact that they are farmers themselves as they are the third generation tea sommelier and a coffee sensory analyst with over 14 years of experience in the tea, coffee & herbs business.
Being the formulator himself, Shah himself curates and audits the various products of Cherise along with his team. In-depth technical knowledge and science of ingredients is their main forte.
Secondly, they have created our own state-of-the-art IoT dashboard and have filed multiple patents for their products, and the technology at which their smart vending machines operate is miles ahead of anything else that we currently have in the Indian market.
This remarkable feat helps them to take a leadership position in their field. During FY 20-21, Cherise has already sold over 30 lac cups of teas, coffees, milk, and soups in the cities of Pune, Mumbai & Goa.
Since the start of this new FY 21-22, they have entered new horizons of Hyderabad, Nagpur, and Ahmedabad. They intend to be in the top 5 in India by 2022 October quarter in terms of sales of their instant beverages and smart vending machine deployments