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SevaTek Startup Targets Fast Growing CSR Social Enterprise Market in India, US & EMEA

India CSR by India CSR
February 5, 2014
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CHENNAI: SevaTek, a 5 person startup which has offices in Atlanta, US, Chennai & Bangalore, India has announced that it will offer a Cloud portal and associated services to MNCs and NGOs that want to control and track CSR spending using enterprise class analytics and metrics using tools such as Salesforce.com and Microsoft ASP.Net with in-house ERP and BI systems.

SevaTek which has recently won admission into the Nasscom Incubator program (top 300 out of 7000 startups) is very optimistic that the mew $4 Billion CSR program can be used to transform India via its educational, vocational and microfinance programs that target the “bottom of the pyramid” (BOTP) in emerging markets like India and Africa. (Tribute:  Dr. CK Prahlad).

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SevaTek targets the global MNC market for its revenues and growth, which in turn it channels to rural and urban NGOs in India. The startup plans to license its NGO products and programs such as “Digital Divide Solution using Google”; SevaTek “MicroERP Apps” (eg. SevaTek CRM) using Android; QR Code ID Cards and its signature Solar “Digital Kiosk” for Cloud Access.

According to founder & CEO, Kal S. Ayyar, “We applaud the Indian Govt’s brilliant move to mandate CSR spending for MNCs which in turn will bring much needed funding, governance and metrics and a whole lot more efficiency to the burgeoning Social Enterprise sector. As a long time practitioner of Triple Bottom Line, ie People, Planet, Profits in that order, I feel that this will set a tremendous precedent for corporate social responsibility efforts across the globe”.

SevaTek solves a big headache for larger corporations in India, US & EMEA that do business in India. Examples are Microsoft, HP, Honda, Caterpillar, Harley Davidson, Dominos, KFC, McDonalds and Coca Cola with revenues of nearly a billion from their India operations alone.

Big MNC firms don’t have the “bandwidth” to track and manage their CSR spends; while on the NGO end, smaller NGO’s are lacking in process, infrastructure, technology and most importantly, execution, to engage with their funding sponsors.  We fill that gap with our trademark “Jugaad Innovation” products for NGOs and enterprise class solutions using Cloud and Android apps (“CSR Analytics”)  that are tailor made for addressing these unique challenges.

SevaTek, which is a two month old startup is currently operating in Chennai and Bangalore and is actively looking for angel investors, joint venture partners, NGOs, Resellers, Independent Sales Reps and part-time employees (Community managers, interns, ambassadors, etc).

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