RB supports Govt. for a public education campaign on sanitation in Delhi-NCR

Campaign aims to encourage people to use Google Maps to locate public toilets and rate & review the toilets 

India CSR News Network

NEW DELHI: Ministry of Urban Development (MoUD) announced the launch of the ‘Toilet Karenge Search, Toilets Rakhenge Swachh’ campaign that goes live today, supported by RB. The current phase is launched in the Delhi NCR area, and aims to give a fillip to the mandate of Government of India’s Swachh Bharat Mission-Urban objectives.

The campaign focuses on encouraging citizens to use Google Maps to locate public toilets, and share their ratings and reviews after using them.

RB has committed to be the behavior change communications partner to spread awareness and dissuade people from defecating or urinating in the open, through this social campaign.

Every time a unique user, or Swachhagrahi, uses a particular toilet and leaves a review, he/she will receive a Dettol Soap from RB as a token of appreciation to the user, and to motivate her / him to continue to use toilets and provide feedback. The users will be able to locate a nearby public toilet and give a feedback on Google Maps on their smart phones, on the physical condition of the toilet they use.

The campaign will also help create a database of crowd sourced content in the form of citizen feedback. The rating of the toilets, along with the qualitative feedback, will then be shared with the urban local bodies (ULBs).

This will help the ULBs take necessary corrective actions to improve and maintain cleanliness and hygiene of these public toilet facilities. One of the expected by-products of the campaign would be a stronger partnership and collaboration between the government and the public.

Sharing insights on this initiative, Rohit Jindal, Director Marketing, RB India, RB, said, “We believe that Open Defecation is a public health hazard, and therefore this campaign would help us enable the citizens of Delhi NCR take a definitive step towards better health and hygiene. A simple act of using a public toilet and providing feedback would help ensure better hygiene for our fellow citizens. It’s our collective action that will result in a Swachh India.”

Under its Banega Swachh India initiative in Delhi NCR, RB aims to partner with the government and citizens alike, to help more citizens get access to clean toilet facilities.

Speaking of this initiative, Shri Praveen Prakash, Mission Director (SBM-Urban) at MoUD exhorted citizens to take a pledge to participate in this campaign of rating and reviewing the conditions of public toilets in Delhi NCR. Shri Prakash also congratulated RB’s initiative and said, “More organizations need to come forward and align their efforts with the Hon’ble Prime Minister’s Swachh Bharat Mission to make India Open Defecation Free.

As per MoUD estimates, there are over 6000 public toilets across Delhi NCR area, and these include toilets located in public areas, markets, bus & train stations, petrol pumps and metro stations, constructed either, privately or by corporations. In December 2016, Google had collaborated with the Ministry of Urban Development to launch an initiative using Google Maps to help the general public in NCR and the state of Madhya Pradesh locate clean toilets nearest to their location.




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