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Radio Series ‘Poshan Ki Potali’ launched on Community Radio Alfaz-e-Mewat

India CSR by India CSR
December 2, 2020
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A special radio series “Poshan Ki Potali” has been launched on Community Radio Alfaz-e-Mewat FM 107.8 (an initiative of S M Sehgal Foundation) in collaboration with UNICEF and SMART. The 10- episode series is aimed at healthy mothers and children. The series will focus on important messages on women’s health and nutrition, especially pregnant and lactating mothers and adolescent girls and on the nutritional status of the children from 0-6 years of age.

Alfaz-e-Mewat operates in district Nuh, Haryana, which fares low on maternal and  child  health, majorly  an  outcome  of interplay between three main factors, illiteracy- particularly female, poverty, and  ignorance.  People are unaware of safe health practices and government health programs. In addition, they are hesitant to approach government health service personnel.

Women have an important role in keeping the families healthy, however in taking care of the family, they  often ignore their own health. This leads to several health problems, such as anaemia, dizziness, headache, loss of appetite, stomach pain and others. Given this context, the series ‘Poshan ki Potali’ will increase awareness of the people, especially women, on general health and hygiene ensure nutritional security among women and children by promoting healthy food habits and balanced nutrition, and encourage them to avail health services when needed.

Pooja Oberoi Murada, principal lead, Outreach for Development at S M Sehgal Foundation, said, “The series mainly focuses on women and infants such that they are encouraged to keep healthy and adopt nutritious diet. We will engage with ASHA workers in the area to share relevant messages to the listeners.”

The radio series will air every Tuesday and Friday at 9:30 am and repeatat 8:05 pm on Radio Alfaz-e-Mewat FM 107.8.

Listeners can give their opinion about the program by calling Alfaz-e-Mewat’s studio number 9813164542.

Tags: NutritionSMSFoundation
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