Procter & Gamble (P&G) announced a Rs. 400 Cr ‘India Growth Fund’ to collaborate with existing and new suppliers to build capacities that will further localize manufacturing of finished products, procurement of raw materials & packaging materials, and adopt go-to-market innovations & technology.
This is in line with government’s vision of a self-reliant India and P&G’s commitment to drive inclusive growth in India through external partnerships.
This new fund is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals or large organizations offering innovative industry-leading solutions.
With this announcement, P&G also launched the third edition of ‘P&G vGROW External Business Partner Summit,’ on October 29-30, 2020, that offers a platform to existing and new suppliers to pitch their solutions to P&Gs leadership team.
This year, in addition to localization solutions, the summit will also focus on identifying solutions that revolutionize go-to-market capabilities, optimize inventory and expand consumer reach of P&G brands.
Madhusudan Gopalan, CEO, P&G Indian Subcontinent said, “We are confident that through these partnerships we will be able to create an eco-system and supplier network that will further enable us to make in India, for India and the world.”
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