BENGALURU: Commemorating the International Day of Older Persons, Portea Medical, a consumer healthcare brand recently organized a wellness and happiness programme called We Care in various NGOs across Bengaluru, Delhi, Chennai and Hyderabad.
The aim of the wellness programme that covered over 500 senior citizens in the four cities was to make them feel special, happy, and appreciated. The initiative was in alignment with Portea Medical’s core values of care and compassion.
With a large number of people crossing over into the senior citizen category, the world’s elderly population is estimated to touch 1.4 billion by the year 2030.
Although the elderly will form more than a fifth of the country’s population by 2050, there is still not much awareness on special mental, physical and nutritional requirements of senior citizens at large.
Portea’s We Care programme was thus aimed as an initiative towards enhancing the quality of life for the elderly through various activities. The one-hour sessions were conducted in Kalaivani Old Age Home and Charitable Trust, Chennai; Gandhi Old Age Home, Bengaluru; Fathima Old Age Home, Hyderabad; and Guru Vishram Vridh Ashram, New Delhi.
Exercise and other social engagement activities can have a positive effect on the mind and body of the elderly. They help in boosting serotonin, a chemical that when released by the body helps in promoting a feeling of general happiness and well-being.
