PhonePe, India’s largest transactions platform, and GiveIndia, India’s most trusted giving platform, have come together to launch donations on PhonePe. This partnership provides PhonePe users a convenient and easy way to contribute to causes close to their heart in a seamless, secure and transparent manner.
The “Donate” category, powered by GiveIndia, will showcase a large number of nonprofits who work on various social causes. These include Nanhi Kali, Akshaya Patra Foundation, Pratham, CRY, Goonj, Helpage India to name a few. Every nonprofit showcased on PhonePe has gone through an in-depth, due-diligence process by GiveIndia to ensure all donations reach the intended beneficiaries and make a real impact in the lives of the underserved. GiveIndia also provides periodic progress reports to the donors on the beneficiaries and programs they support.
Traditionally, India has a strong culture of giving and contributing to various social causes. PhonePe is among India’s largest payments platforms with 56% transactions from Tier 2 and 3 cities. Given PhonePe’s diverse user base, launching Donations with Give India is the best way to scale everyday giving in India.
Karthik Raghupathy, Vice President, Strategy and Business Development, PhonePe, said, “Indians are increasingly looking for ways to give-back – we are excited to launch donations on PhonePe making it safe, simple & convenient for our users to donate towards causes close to their heart. We are happy to partner with GiveIndia, given their 19-years track-record of bringing trust in giving, and working with nonprofits across India”
Atul Satija, CEO, GiveIndia said,“GiveIndia bridges the gap between donors and trusted nonprofits. With its vast reach, PhonePe is a great partner for us to enable Indians to give at scale, in a safe digital payment environment, and we are excited about the impact opportunity it provides every Indian.”
Despite a large and fast-growing economy, there are several socio-economic concerns in India requiring immediate attention, in order for the nation as a whole to reap the benefits of a growing economy. These include education, health, employment, human rights, elderly care, disability, youth, environment and women’s empowerment. While the government implements programs each year with the necessary investments to improve standards, it is important for citizens to participate and contribute to inclusivity through charity, which has a bearing on the wellbeing of the nation.