Intending to build a greener ecosystem and deliver a better tomorrow for the coming generations, Panasonic India, a leading diversified technology company, launched an awareness campaign on responsible disposal of E-waste.
Marking the International E-Waste Day, the campaign encourages consumers to be more responsible this Diwali with their cleaning by giving their old unused electronic devices for recycling.
Diwali, being one of the biggest festivals in India involves a lot of customs and practices; be it lighting diyas, playing cards, cooking delicious meals or replacing old items with new ones. And among these rituals is that of cleaning, an important and common practice in every household.
The initiative is an endeavor to educate the consumers to responsibly dispose their E-waste by offering free of cost home pick-ups for large appliances and assistance in identifying closest collection centres.