India CSR News Network
MUMBAI: To represent the dynamic, vibrant and youthful nature of the Kumar Mangalam Birla led Aditya Birla Group, a Rs. 2,50,000 crore corporation, has adopted a brand new logo last month August this year.
Our new corporate mark is a fine blend of continuity and change. So it admirably captures our legacy and moves on with modernity.
Our energy derives from the sun, termed Aditya in our mythology, and so closely linked with the name of our legendary leader and my father, Aditya Vikram Birla. His persona evoked all that is positive in business and in life.”, said Kumar Mangalam Birla, Chairman, Aditya Birla Group.
“We have changed and how. What we were two decades ago when we launched our first Aditya Birla logo and what we are today, is phenomenal. These 20 years have seen us evolve and scale new heights.”, he added.
“In essence, we are a much more dynamic, vibrant, youthful Group across five continents. In keeping with this change, I felt the need to refresh our earlier logo. Contemporising it made sense. It has served its time and helped build our Group identity and lent heft to our Group’s business identity.”, Birla said in a statement.
“The name Aditya Birla exemplifies integrity, quality, performance, perfection and above all character. Our logo is the symbolic reflection of these traits. It is the cornerstone of our Corporate Identity. It helps us leverage the unique Aditya Birla brand and endows us with a distinctive visual image.”, Group said.