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OneChef Biryani Premier League Invites India to Vote for Its Favourite

India CSR by India CSR
June 23, 2026
in Business
Reading Time: 4 mins read
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From Hyderabad’s Dum Biryani to Kolkata’s iconic potato-laden version, the OneChef Biryani Premier League celebrates India’s culinary rivalries and the versatile cooking traditions that inspired OneChef by Philips.

NEW DELHI: Celebrating India’s unparalleled love with the country’s most debated dish, Biryani, Versuni India, home to Philips Domestic Appliances, in association with celebrity chef Ranveer Brar, today announced the launch of the ‘OneChef Biryani Premier League’, a first-of-its-kind celebration of India’s rich biryani heritage that invites food lovers across the country to vote for their favourite style of biryani.

The OneChef Biryani Premier League will ignite culinary rivalries and regional pride across Pune, Chennai, Bangalore, Hyderabad and Kolkata, bringing together food communities, creators and biryani enthusiasts to champion their city’s favourite and decide which biryani deserves to be crowned India’s ultimate favourite.

At the heart of the initiative lies a simple but powerful insight: India doesn’t have one biryani. It has many. From the slow-cooked Dum Biryani of Hyderabad and Kolkata’s iconic potato-laden biryani to Chennai’s spice-forward preparations and the distinctive styles celebrated across Bangalore and Pune, every biryani follows a unique cooking grammar, shaped by local ingredients, traditions and techniques. Some require slow dum cooking, some rely on sautéing and layering, some are prepared through steaming, while others adopt a pulao-style approach.

Interestingly, this extraordinary diversity of biryanis also became one of the inspirations behind OneChef by Philips, Versuni’s all-in-one cooking innovation designed for the way India truly cooks.

Indian kitchens are dynamic and deeply layered. A single dish often requires multiple cooking techniques, moving seamlessly from sautéing and steaming to pressure cooking, slow cooking, layering and resting. Biryani perhaps captures this complexity better than any other dish.

Recognising this diversity, Versuni developed OneChef by Philips as a versatile kitchen companion that brings together multiple cooking possibilities in one appliance. Designed for modern Indian homes, OneChef enables consumers to prepare a wide range of dishes and cooking styles in a single appliance, making it easier to recreate everything from slow-cooked biryanis and curries to steamed preparations, one-pot meals and everyday recipes.

Speaking on the launch, Pooja Baid, Chief Marketing Officer, Versuni India, said: “Biryani is far more than a meal in India, it is an emotion, identity and pride. Every city has its own version, and every family has its own story around it. Through the OneChef Biryani Premier League campaign, we want to celebrate this incredible diversity and the conversations that food inspires. At Versuni, we have always believed that meaningful innovation begins with understanding people and their everyday habits. The many styles of biryani across India beautifully reflect the richness and complexity of Indian cooking, and OneChef was designed keeping this versatility in mind. It is our attempt to create an innovation that adapts to the way India cooks, rather than asking India to adapt to technology.”

On this occasion, Chef Ranveer Brar expressed, Every biryani has its own personality, technique and story. That’s what makes it India’s most loved and debated dish. The OneChef Biryani Premier League is a celebration of this diversity and an invitation for every Indian to proudly stand behind the biryani they love.”

With this initiative, over the coming weeks, food lovers from across the country will be encouraged to cast their votes, champion their regional favourites and join one of India’s biggest food conversations.

Who’s voting for what

Voting has opened across onechefbiryanipremierleague.com with a live leaderboard tracking which biryani is pulling ahead. Food communities, local creators and restaurant partners will make the case for their region’s biryani over the coming weeks, with a final “Biryani Capital of India” crowned on [3rd  July 2026].

The campaign will also see participation from creators, food communities and city pages across Pune, Chennai, Bangalore, Hyderabad and Kolkata, fuelling regional pride and friendly rivalries as India decides which biryani (out of Hyderabadi Biryani, Awadhi Biryani, Kolkata’s Biryani, Bombay Biryani, Sindhi Biryani, Kashmiri Biryani, Kanpuri Biryani, Bangalore and Goan Fish Biryani) deserves to be crowned the nation’s favourite.

About Versuni India

Versuni’s purpose is turning houses into homes. As a house of home appliances brands, Versuni markets: Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR Barista, Saeco, and Gaggia. With more than 900 patents to its name, Versuni’s portfolio spans coffee and kitchen appliances, garment care, climate care, and floor care. Philips, Saeco and Gaggia products are sold under trademark license from Koninklijke Philips N.V. Products under the Philips brand include the Airfryer, Espresso Machine with LatteGo, Handheld Steamer, Air Purifier and AquaTrio Cordless Vacuum. Versuni is headquartered in Amsterdam, the Netherlands, with innovation, manufacturing, and commercial centers across the globe and a footprint in over 100 countries.

About OneChef by Philips

OneChef by Philips is an all-in-one cooking appliance designed to bring versatility and convenience to modern Indian kitchens. Inspired by the diversity of Indian cooking traditions, OneChef supports multiple cooking styles and recipes in a single appliance, enabling consumers to recreate a variety of regional dishes with ease. Built around the realities of Indian kitchens and food habits, OneChef is designed to simplify complex cooking experiences while preserving the richness and diversity that define Indian cuisine.

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