NOW Accelerate Invests $600K in Newtral to Scale Global Sustainability Platform

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NOW will also step in as an institutional co-founder, embedding its venture-building resources and network alongside Newtral’s team 

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BENGALURU (India CSR): Newtral Technologies, a climate-tech startup addressing the critical challenges of value-chain emissions, has secured funding from NOW under its Accelerate model. NOW is a deep tech and deep science venture studio focused on sustainability and climate tech. As part of the program, Newtral will receive $600,000 in capital along with hands-on studio engagement by NOW Accelerate to expand into key global markets and build scalable revenue & business models on the path to Series A.

NOW has already begun working with Newtral and have jointly identified target customer segments, product roadmap and co-designed a focused go-to-market plan to drive repeatable growth, the company said.

Companies across global value chains are under pressure from regulation, customers, lenders, and internal net-zero commitments to measure, report, and reduce emissions. The pain points are universal: fragmented operational and supplier data, Scope-3/Product Carbon Footprint modeling gaps, auditability across multiple frameworks, and the inability to turn compliance work into real emissions reduction.

Founded in 2022 by two NID alumni with deep expertise in sustainability, product, and enterprise markets, Newtral is an AI-powered sustainability management platform that solves this problem end-to-end by collecting and structuring data, automating multi-framework ESG reporting, modeling value-chain emissions (including Scope 3), and driving prioritized decarbonization actions with supplier engagement.

As part of the Accelerate program, Newtral will use the funding and embedded support to scale and execute the GTM plan in key global markets. Newtral will also focus on scaling recurring revenue, build toward Series-A readiness and establish itself as a global sustainability platform from India to the world. The company is already trusted by over 100 companies, including Wockhardt, Meghalaya Industrial Development Corporation (MIDC), and Metro Brands Limited, across pharma, real estate, and retail.

Gayathri Kuppendra Reddy, Founder, NOW said, “We selected Newtral first and foremost for the scale of the market opportunity. With ESG disclosures becoming mandatory worldwide, enterprises urgently need platforms that go beyond compliance to real impact. If enterprises deeply understand their emissions footprint, they can also unlock significant operational efficiencies and cost savings alongside decarbonization. We saw strong product vision and execution capability in Newtral to enable just that. Through NOW Accelerate, we’re embedding our resources, networks, and expertise as institutional co-founders to help them achieve repeatable growth and global scale. We’ve already worked with the team on identifying key markets and GTM design. Our focus now is execution and scale.”

Commenting on the partnership, Avi Chudasama, Founder, Newtral, added, “Partnering with NOW Accelerate provides us with both capital and deep engagement. This collaboration strengthens our go-to-market strategy, accelerates our expansion into key sectors, and equips us to build repeatable enterprise sales processes. Together, we aim to help companies move from reporting to real decarbonization outcomes.”

Launched in 2024, NOW Venture Studio has evolved into a comprehensive platform that creates, accelerates, and invests in startups pioneering sustainability and climate-tech solutions. Its three models include:

• NOW Innovate: Venture building from scratch with entrepreneurs-in-residence, with investment of up to $500K. Currently building a venture in steel decarbonization.
• NOW Accelerate: Hands-on co-building with investment between $250K–$750K, enabling startups to move from early traction to product-market fit and scalable revenues.
• NOW Invest: Direct investments of up to $250K without heavier studio involvement. Current portfolio includes Vimano Labs and Cellarim Labs.

NOW Accelerate

NOW Accelerate is the hands-on co-building and scaling program of NOW. It partners with early-stage startups to move them from initial traction to product-market fit and revenue scale through structured milestones on customer validation, pricing, sales enablement, partnerships, and fundraising preparation. As institutional co-founders, NOW Accelerate embeds capital, resources, networks, and expertise alongside founders to build globally scalable solutions in climate, sustainability, and advanced materials.

Newtral

Founded in 2022 by Avi Chudasama and Anuraag Paul, and headquartered in Bengaluru, Newtral Technologies Pvt. Ltd. is an AI-powered sustainability management platform helping enterprises automate ESG reporting, track value-chain (Scope 3) emissions, and drive decarbonization outcomes. Trusted by over 100 companies across sectors such as pharma, real estate, and retail, Newtral enables organizations to move beyond compliance and achieve measurable climate impact. By integrating reporting, insights, and action into one platform, Newtral is building a scalable global solution to help businesses transition toward a low-carbon future.

(India CSR)