To educate school children on responsible road safety behavior and create safety ambassadors
India CSR Network
NEW DELHI: Nippon Toyota in collaboration with Toyota Kirloskar Motor today announced the inauguration of its first of its kind Safety Model School project in Kerala at Rajagiri Public School, Kochi. The new program is a pilot project of Team Toyota India an entity formed by TKM along with dealer and supplier partners to contribute to the society in the best way possible.
The Safety Model School project aims to educate and sensitize school children, teachers, parents and school bus drivers on responsible safety habits and ensure a safer traffic environment for the next generation. Team Toyota India works with the mission to create a better India and a better earth for all. It works as one team with one goal along with all business partners in each region with their employees and families.
The inauguration event marked the presence of dignitaries such as K. Mohammed Y. Safirulla I.A.S., District Collector & Chairman District Road Safety Council, K. G. Samuel Dy. Transport Commissioner – Central Zone, Reverend. Father. Joy Ureth, CMI, Superior, Sacred Heart Provincial House, Babu Moopan Chairman & Managing Director – Nippon Toyota along with representatives from Toyota Kirloskar Motor’s senior management, Akito Tachibana, Managing Director and Akitoshi Takemura, Senior Vice President.
Nippon Toyota, one of the most trusted dealership of Toyota in Kerala has owned the responsibility to enhance the road safety conditions in Kochi as a part of Team Toyota activity. The newly launched Safety Model School a unique comprehensive safety program has been initiated by Nippon Toyota reinforcing its safety commitment. The program is aimed at creating Safety Ambassadors in schools by creating Safety zone within school, Toyota Safety Education Program, Evaluation of school buses & training of bus drivers and Creation of safety group in the school.
This unique initiative will comprise of four phases: Firstly, Safety zone will be created within the school campus of Rajagiri Public School, it will include speed breakers, zebra crossings, road lane markings and sign boards. Children will be educated on the importance of road safety signals, following the right safety behavior, adhering to traffic rules, causes of accidents.
To further expand road safety education in a sustainable manner, Toyota Safety Education Program, an interactive learning program will be implemented in the school, which is designed especially for young school children to create strong safety sense. Towards achieving the safest commute for the children to and from school, school buses will be inspected, and drivers will be trained on safe driving practices and certified. Safety groups will be formed involving representatives from student council and Parents Teacher Association for to spread the safety awareness wider and make it more impactful through role models. This Safety Group will be responsible for sustaining all safety related activities inside the campus.
Commenting on the occasion, Babu Moopan Chairman & Managing Director, Nippon Toyota said, “It is a privilege to be a part of Team Toyota India and collaborate with Toyota Kirloskar Motor to make the roads of Kerala more safer for future generation. Road Safety conditions have worsened due to violation of traffic rules, negligence, not using helmets, use of high beams, overloading. Children are often the victims of the traffic violations and accidents. With the launch of “Safety Model School” at Rajagiri Public School we aim to inculcate responsible road safety behavior in the school children. We would like to educate the young school children about the importance of road safety and bring in a constructive change in the society”
Akito Tachibana, Managing Director, Toyota Kirloskar Motor said “We are delighted to be associated with Nippon Toyota to support this initiative in Rajagiri Public School. Being safety leaders, we have a deep rooted safety mission to ensure ‘Safest Cars-Safest Drivers’. We have been working closely with our dealers and supplier partners to create an enriching society by taking measures to improve quality of education, instilling sensitivity and contributing towards sustainability.”
“We appreciate the leadership taken by Nippon Toyota to launch the ‘Safety Model School’ to achieve sustainable road safety solutions for the next generation. Education takes time but is the most effective way to bring in change in the society. With the launch of the ‘Safety Model School’ we aim to educate the young children at an early age on road safety habits, traffic rules, traffic accidents and create a safe environment for their future. With the holistic awareness program we would like to see that the children become responsible road users and safety ambassadors.”, further added.
In line with the vision Safest Car with Safest Driver’, Nippon Toyota also partnered with Toyota Kirloskar Motor to launch the first Toyota Driving School in India at Kochi. It has been consistently engaged in Road Safety initiatives as a safety ambassador in Kerala.
In the past Nippon Toyota also supported ‘’Pappu Zebra Road Sense’ an initiative undertaken by Kerala Traffic Police to create widespread awareness amongst adults and children on road safety sense and make the roads of Kerala more safer for all.