New Book on Sustainability, Leadership and Innovation By Prof. Wayne Visser

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book by wayne vissserIndiaCSR News Network

[Reported By Shahbaz]

NEW DELHI: Globally acclaimed CSR Guru, Prof. Wayne Visser  has authored a book on Sustainable Business  titled ‘Sustainable frontiers: Unlocking change through business, leadership and Innovation’ which looks about Sustainable Frontiers  for a sustainable future.

The book  presents eight keys to unlocking transformational change – through leadership, enterprise, innovation, transparency, engagement, responsibility, integration and future-fitness. Far from being another tame review of corporate social responsibility and sustainable business initiatives.

Book dispels the myths of sustainability and challenges us to let go of old systems that are failing to deliver economic, social and environmental transformation.

This book of Wayne visser Sustainable gets to the heart of why the sustainability and CSR movements have failed in the past and offers a new view of how sustainable business practices can shape-shift to make a genuine difference inside and outside organisations.

It gathers together experiences from across the globe and shows to the reader what can be achieved with the right vision and leadership. Expect to be challenged, engaged and inspired to join the revolution on the sustainable frontier.

Making a successful transition to a more sustainable future depends on letting go. Sustainable Frontiers shows how we must find ways to let go of an industrial system that has served us well, but is no longer fit for purpose. How we will need to let go of old styles of leadership and out-dated models of business, high-impact lifestyles and selfish values. How we must learn to let go of cherished ideologies that are causing destruction and beliefs about ways to tackle problems that are failing to resolve crises.

IndiaCSR_CSR_Training_WorkshopIf we one is a reach sustainable frontiers, it must begin with changing our collective minds – and only then will we change our collective behaviour. How we accomplish such a global mind-shift is the subject of Sustainable Frontiers.

And it starts by admitting that those of us at the vanguard of the sustainability revolution also have to change. We will also have to let go of cherished beliefs and strategies that are not working – starting with the way we communicate our vital, life-saving mission.

Wayne Visser has combined a globally-informed big picture approach to transitioning capitalism toward a thriving future, with hundreds of great examples and stories of the transformations taking place at the edges of our mainstream corporate system.

The big question, as always, is how fast can that scale in a race between declining natural carrying capacities and rapidly evolving human, social and intellectual capacities for innovation and breakthrough?

Visser’s ‘Creating Integrated Value’ concept is a good starting point for one of the most important conversations on the planet today. He comprehensively covers the key trends shaping the possibilities emerging for a regenerative economics- for example, net value footprinting, Web 2.0, the role of meaning and purpose, and putting the soul back into work- all form part of his vision of Transformative CSR. A fun and highly informative read.

wayne visser book coverPraise For Sustainable Frontiers:

Today, all businesses need to act with sustainability and CSR at heart to be able to get full commitment and trust from both internal and external stakeholders. This book will help us understand why, and what can be done to prevent missteps and hindrances to successful implementation.Ardis Armannsdottir, Expert on Social Entrepreneurship

Sustainable Frontiers describes a new and exciting path for business that truly sustains the planet and all its inhabitants. It calls the sustainable business movement to task for its failure to adopt cultures and practices that are truly restorative and sustainable. And it offers a clear set of principles to guide the transformation to sustainability that is dearly needed. Bob Doppelt, Executive Director, The Resource Innovation Group and Transformational Resilience Program.

‘Unlocking change’– in corporate leadership, transparency, technological innovation, stakeholder relations, value integration, and bio-cultural fitness – is the author’s golden thread    that weaves the needed solution. Listen up, students, professors, corporate leaders!
William C. Frederick , Katz Graduate School of Business, University of Pittsburgh and author of four books.

Wayne Visser has combined a globally-informed big picture approach to transitioning capitalism toward a thriving future, with hundreds of great examples and stories of the transformations taking place at the edges of our mainstream corporate system. The big question, as always, is how fast can that scale in a race between declining natural carrying capacities and rapidly evolving human, social and intellectual capacities for innovation and breakthrough? Visser’s ‘Creating Integrated Value’ concept is a good starting point for one of the most important conversations on the planet today. He comprehensively covers the key trends shaping the possibilities emerging for a regenerative economics- for example, net value footprinting, Web 2.0, the role of meaning and purpose, and putting the soul back into work- all form part of his vision of Transformative CSR. A fun and highly informative read.”–Dr Robin Wood

Another must-read from one of the true thought leaders. Wayne Visser is consistently at the forefront of corporate responsibility and sustainability; writing with bold clarity and unflinchingly candid assessments of what is, and is not, working. Sustainable Frontiers is aptly named because it not only defines, it also pushes the leading edge.

The real power of this book is that he focuses not on individual businesses striving to be more sustainable, but also on the strategies and tactics that are driving the necessary transformation in thinking – and actions – by those that are building a sustainable economy through value chain collaboration and efforts. Rather than simply expounding on theory, Visser’s engaging style includes wisdom, wit, and examples that range from the familiar to the unexpected. — John Friedman, Author

As an art and a science, CSR is undergoing dramatic and exciting changes and the field promises to be just as dynamic in the years ahead. Sustainable Frontiers is inspiring, critical and insightful and I enjoyed it immensely. The author’s style is clear and provocative and he avoids overly complex definitions in favour of clarity. With his unique prose, he shows how CSR plays a pivotal and expanding role in shaping the success of any firm or organisation worldwide. Nikolaos J. Pentsas, Head of International Business Development, Apson

‘The world of corporate sustainability is fast-moving, complicated, and beset with deeply irritating jargon. Ideas evolve rapidly; companies love novelty for its own sake, and can’t stop themselves re-inventing the wheel; consultancies and think-tanks are keen to prove their own superior products and their own ‘intellectual capital’ Conceptually, it’s all a bit of a mess!

So if you want to sort the wheat from the chaff, and disentangle the gobble de gook from the ideas and practice that really matter, then Wayne Visser is your man – and ‘Sustainable Frontiers’  provides a great way of accessing important insights into a world that is going to be more and more critical to future business successJonathon Porritt, Founder Director, Forum for the Future and author of The World We Made

Wayne takes the reader on a journey, from the individual, business and systems approach to the now moniker of a term, CSR and sustainability – and he does not miss a thing! Utilizing live case studies from across the globe of innovative approaches to addressing these complex issues, he allows the reader to reach an informed opinion of where to take a stand.   Ruby Sandhu, Lawyer, Mediator, Facilitator and Founder of RS Collaboration

By setting out clearly the rationale of the sustainability movement, the book unlocks changes through transformational leadership and technology innovation that could play a pivotal role in reshaping corporations-Dr TapanSarker, Griffith University Business School

Wayne has woven a ‘wonderful’ quilt of ideas, contexts and currents on where sustainability has brought us – and could take us. Enjoyable, erudite, entertaining and enlightened Dr Puvan J Selvanathan, Head: Food and Agriculture, UN Global Compact

Sustainable Frontiers brings the kind of well informed, yet readable insights to sustainability that we have come to expect from Wayne Visser. This book is much more than a dry textbook; it deals with complex issues succinctly, with verve and understanding. The author is one of the few sustainability protagonists who is unencumbered by a narrow lens on the world.

A truly global perspective is taken, embracing the latest developments and combining them with scholarly and wide-ranging business examples. Above all the book is forward looking, offering measured solutions and suggestions for the future–Laura J. Spence, Professor of Business Ethics, Royal Holloway University of London

A book for the season – a time for doing, a time for moving ahead and not a time for endless debate and posturing. A book that provides answers the questions that we had. A must read for anyone interested in CSR & sustainability– Thomas CEO, ASEAN CSR Network

Sustainable frontiers’ is released by GreenLeaf Publishing

[Dr.Prof. Wayne Visser is Director of the think-tank and media company, Kaleidoscope Futures. His work as a strategy analyst, sustainability advisor, CSR expert, futurist and professional speaker has taken him to over 70 countries in the past 20 years to work with over 130 clients, ranging from companies like Coca-Cola, Dell, DHL and HSBC to international organisations like the UNEP, the World Bank and WWF. Wayne is the author of 23 books and a guest columnist for The Guardian newspaper]

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(Shahbaz can be reached at shahbaz@indiacsr.in)

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