MUMBAI: Mamaearth, a toxin-free personal care brand has always stayed true to its promise of “goodness inside” since its establishment in 2016. This year, to highlight the importance of sustainable choices in business, they have launched their annual Goodness Report Card.
To celebrate the 2021 theme of ‘Restore Our Earth’, the report has been released to highlight the different ways in which the company has contributed to the environment. The report conveys the impact of the choices that the brand has taken such as planting trees, recycling more plastic that they use, eliminating the use of toxins in products, being animal cruelty-free and more.
Commenting on the initiative, Varun Alagh, Co-Founder and CEO, Mamaearth said, “We at Mamaearth strongly believe and follow the philosophy of goodness inside. Be it through our toxin-free and cruelty-free products or our social and environmental initiatives, we believe that goodness starts with the small choices that each one of us makes every day. For Mamaearth and our loyal consumers, every day is Earth Day and we will continue to stay true to our commitment to a better environment for everyone.”
With the support of their customers, Mamaearth has been adding a little goodness with their choices. They link a tree to every order on their website, and through this initiative of “Plant Goodness”, more than 1 lakh trees have been grown in the last 6 months already. They aim to plant 1 million+ trees within 5 years. They also ensure no toxins or harmful chemicals in their products with a list of 1,193 toxins on their watch out list when developing products. Over the past 1 year, they’ve also recycled 1,135 metric tonnes of plastic, which is way more than the plastic they use.