New Delhi – Mahindra & Mahindra (M&M) spent Rs. 8.36 crore on its CSR initiative in the year 2018-19, with an aim to educate the underprivileged girl children for inculcating the habit of philanthropy.
Project Nanhi Kali, a flagship CSR project, supported the education of over 1,65,291 underprivileged girls across 3,860 schools and 6,203 academic support centres in 10 States of India. While the Company supported 18,974 Nanhi Kalis, the Mahindra Group supported the education of 66,348 Nanhi Kalis and the balance were supported by other donors.
In FY 2019 (Apr-Mar), 71,394 girls at secondary school level were provided access to digital tablets preloaded with smart, audio visual educational content.
The project provides 360-degree support to girls from Class 1st to Xth, including two free hours after school remedial classes every day.
The school supply kit with uniforms, shoes, notebooks, stationery, school bags and feminine hygiene essentials.
The Nanhi Kali team also works to sensitise parents and communities on the importance of educating girls and to become their collective guardians.
The project provides educational support to underprivileged girls in India through an after school support program.
The company also supported a pilot project for Nanhi Kali 2.0 which will support aspiring gils students to complete their graduation as well as achieve proficiency in English and digital literacy.
During the year, the Mahindra Pride Programme was also started by the company, with the Mahindra Pride Classrooms crossing the 100,000 outreach mark.
Through 2,597 Mahindra Pride Classrooms, 1,19,349 youth from ITI’s, Polytechnics and Arts & Science colleges were trained in English, Lifeskills and job preparedness, across 14 States in India, out of which 79,566 students were supported by the Company.
The Mahindra Group supported 9 Mahindra Pride Schools through which 6,561 youth from socially and economically disadvantaged communities were trained in ITES, retail hospitality & auto service and 100% of them were placed in lucrative jobs.
M&M supported 5 Mahindra Pride Schools in Chandigarh, Chennai, Srinagar, Hyderabad and Varanasi through which 3,108 youth received livelihood training.
The programmes provides opportunities to youth from low income group families to undergo diploma courses at vocational education institutes, to allowing meritorious students to pursue their post graduate studies at reputed universities overseas, allowing meritorious students to study at the Mahindra United World College in Pune.
CSR Project like Nanhi Kali Mahindra Pride Schools (MPS) is supporting the education of 66,348 girls which makes the Mahindra Group, the largest donor to the cause.