IndiaCSR News Network
Mumbai: Maya Academy of Advanced Cinematics (MAAC), a leader in 3D Animation and VFX training, in the fourth year of its association with the United Nations Information Centre for India and Bhutan (UNIC), is prepping for India’s most coveted animation awards ‘24 FPS International Animation Awards 2014’. The theme for this year’s awards is in support of the UN’s mission to improve the lives of millions through animation films. For external participants, the theme is open. The event has already received extensive number of entries. Well known animation studios such as Prime Focus, Digitoonz Media and Entertainment, Anibrain etc, have also entered for 24 FPS, often dubbed as the ‘Oscars of Indian Animation’.
The UN and its partners aim at citizens of all ages, genders and backgrounds and particularly world’s poorest and marginalized communities to vote for the most critical issues which could be considered in the next development framework for the world. Propagating this campaign and urging people to voice their opinions is the prime objective of MAAC and UNIC. 24FPS provides an opportunity to young animation enthusiasts to showcase their creativity and get acclaimed at international level. In the past, as many as 80 animation films based on themes such as improving maternal health, promoting gender equality and empowerment, poverty, corruption, family planning and many more were produced by MAAC and UNIC to promote the Millennium Development Goals.
Speaking about receiving substantial entries, Mrs. Kiran Mehra-Kerpelman, Director, UN Information Centre for India and Bhutan said, “We are delighted to receive applications in excess, rendering the enthusiasm for this event. We hope to contribute tremendously towards the social causes UNIC believes in and animation is such a fun and engaging way of achieving this. The films produced last year were used throughout the world and has helped us spread social messages in the form of relatable and comprehensible animation films”.
“Strengthening our partnership with UNIC, we hope to contribute enormously towards the social cause through 24 FPS and awaken the masses to shoulder the responsibility to bring about a positive change in the society. This year we are optimistic of receiving an exceeding number of applications from countries internationally. Animation and VFX industry has grown manifold over the years, globally. Indian animation industry too, has fuelled its operations and is expected to flourish in the near future. Events like 24 FPS provide an opportunity to candidates to compete globally and bring out their artistic capabilities”, said Mr. Ninad Karpe, CEO & MD Aptech Ltd.