The CSR initiative aims to organize 100 camps across India, with a target of involving LG offices and hospitals in the drive.
NEW DELHI (India CSR): LG Electronics India, a renowned consumer electronics brand, has announced its mega Blood Donation Drive as a part of its Corporate Social Responsibility (CSR) initiative today. The campaign was inaugurated by Shakti Mohan Awasthi, Additional Deputy Commissioner of Police, Noida, and Mr. Hong Ju Jeon, MD, LG Electronics India. The drive is planned over the next six to eight weeks, covering 51 LG offices and establishing 100 camps throughout India in collaboration with multiple blood banks and hospitals.
A Call to Action: “LIFE’S GOOD WHEN LIFE’S SHARED”
Under the motto of “LIFE’S GOOD WHEN LIFE’S SHARED,” LG Electronics India aims to celebrate its 26th anniversary in India through meaningful social initiatives. Following the success of its 2019 Blood Donation Drive, which saw participation from over 5700 donors, LG is committed to expanding its efforts this year by organizing 100 camps across India.
A Lifesaving Initiative: From the Executives’ Desk
Hong Ju Jeon, MD, LG Electronics India, emphasized the drive’s significance, noting, “Every drop of blood counts, and through this initiative, we are determined to inspire individuals to join us in this noble cause.” Mr. Shakti Mohan Awasthi, Additional Deputy Commissioner of Police, Noida, applauded LG Electronics’ efforts and encouraged the community to participate in this life-saving endeavour.
Driving Awareness: An All-India Media Campaign
To effectively achieve its objectives, LG Electronics has strategized an extensive all-India media awareness campaign, including promotion on radio and digital platforms. This is aimed at sensitizing people about the importance of blood donation and the direct impact they can have on saving lives. In addition, LG Electronics India will conduct expert-led sensitization sessions to dispel any misconceptions about blood donation and ensure comprehensive understanding of the process.
A Step Towards a Healthier Society: The Role of CSR in LG Electronics India
Recognized as one of the most trusted brands in India, LG Electronics India not only aims to enhance life through its innovative products and technologies but also through significant social interventions. LG believes that small actions can create a significant impact on society, and through the mega Blood Donation Drive, the company provides an opportunity for individuals across the nation to contribute to a life-saving cause and assist those in need.
