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Home Corporate Social Responsibility

JSW MG Motor India Launches Season 5 of ‘MG Changemakers’

India CSR by India CSR
November 14, 2024
in Corporate Social Responsibility
Reading Time: 3 mins read
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GURUGRAM (India CSR): JSW MG Motor India launched the fifth season of ‘MG Changemakers’ initiative in partnership with ‘The Better India’. MG Changemakers celebrates the extraordinary individuals who are dedicated to driving positive change and empowers underprivileged communities across India.

Celebrating Fearless Women and Inspiring Journeys

This year’s theme, ‘#UnchartedRoads – Fearless Women, Inspiring Journeys’, honors women who have broken barriers, redefined limits, and mastered the unknown, driving positive societal change through their remarkable achievements.

MG Changemaker Initiative: Inspiring Stories of Leadership
MG Changemaker shares the inspiring stories of pioneering leaders who have gone beyond traditional approaches to problem-solving. The initiative aims to motivate millions across the country to become agents of change in their own communities, galvanizing a groundswell of positive impact that can reshape the future of India.

Comments from Biju Balendran, MD, JSW MG Motor India
Commenting on the Changemakers program, Biju Balendran, Managing Director, JSW MG Motor India, said, “The MG Changemakers program reflects our commitment to diversity, innovation, community, and creating exciting experiences—the four brand pillars of JSW MG Motor India. Launched even before our first product, this unique initiative celebrates women trailblazers who have driven positive societal change. By honoring and celebrating the lives and achievements of these inspiring women, we aim to empower countless others to follow in their footsteps.”

Celebrating Four Seasons of Innovation and Empowerment

MG Changemakers has celebrated the spirit of innovation, diversity, sustainability, and meaningful experiences through its four seasons. The first Season embraced the theme of Diversity, celebrating women who defy conventions and illuminate a path to extraordinary achievement for other women. Season 2 was themed on Experiences, unfolding tales of individuals who curate meaningful experiences through values they are most passionate about. Focused on Innovation, Season 3 showcased how innovative minds creatively solved vexatious and challenging problems. Season 4 was centered around sustainability, recognizing 50 women for their efforts in this area such as the Jal Saheli initiative.

Partnering with The Better India to Inspire Nationwide Impact

The Founder and CEO of The Better India, Dhimant Parekh, added, “As the world’s largest platform for changemakers, The Better India is proud to highlight stories that inspire impact nationwide. These women are breaking boundaries on uncharted roads—from mountaineering and racing to human rights—each redefining resilience. We’re thrilled to partner with MG for Season 5 of MG Changemakers: #Uncharted Roads, showcasing stories that inspire progress and change. This partnership is of great significance to us, as we join forces to recognize those driving India’s progress into the future.”

Highlighting Trailblazing Women and Their Impactful Journeys

MG Changemakers has been a platform to celebrate remarkable women who are breaking barriers and driving impactful change in their communities. For the past four seasons, the program has recognized numerous trailblazers. This latest season continues to shine a spotlight on inspiring women leaders, including Vasudha Madhavan, the founder and CEO of Ostara Advisors, India’s first investment bank dedicated exclusively to electric mobility and sustainability, and Gitika Talukdar, the first Indian woman sports photographer to cover the Olympics. Furthermore, the program also features pioneering women like Diana Pundole, the first Indian woman to win a national motorsports championship; Hasina Kharbhih, who saved 72,000 lives from human trafficking; Niharika Nair, who helped 1,200 tribal people get access to government schemes and crowdfunds solar cookers for tribal hamlets in forests; and Mala Honnatti, the 69-year-old mountaineer running marathons and scaling mountains globally.

Empowering Experiences Available for Booking Nationwide

Audiences across India can now book for themselves the empowering experiences curated by these MG Changemakers through a dedicated microsite launched in partnership with The Better India.

(India CSR)

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