IndiaCSR News Network
RAIGARH: Jindal Steel and Power Ltd.’s premium cement brand Jindal Panther Cement has introduced new packaging of laminated polypropylene (PP) bags for Odisha and Jharkhand markets.
The new laminated PP packaging will ensure the cement is not affected by moisture or humidity, and will provide longer shelf life and tamper proof supplies to the end consumers.
The new packaging will add further impetus to Jindal Panther Cement’s presence in the Retail Segment of Odisha and Jharkhand markets.
A premium cement brand, Jindal Panther Cement has unmatched qualities to meet the growing complex construction requirement of contractors, architects as well as individual, industrial and home builders looking for sturdy and durable concrete.
Recently Jindal Panther Cement launched a new creative identity ‘Lohe se bana, Loha sa bana’ focused on purity and strength. The new creative has been rolled out across Jindal Panther Cement bags as well as other merchandises.
Jindal Panther Cement is produced at JSPL’s Raigarh facility with a production capacity of 0.7 MTPA, and the company plans to ramp up the capacity to 3 MTPA. Rechristened as ‘Jindal Panther Cement’ from Jindal Cement in 2014, the retail brand so far has got tremendous response across the states of Chhattisgarh, Odisha and Jharkhand.
The product caters to varying housing and construction requirement of large infrastructure projects, residential, commercial and industrial usage.
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