Fullerton India’s CSR initiatives are focused on three broad sectors- Livelihood, Health and Environment. Fullerton India organizes programs that help to enhance the socio-economic status of the community. Project Jeevika was launched with the primary aim of enhancing the capacity and skill development of women for the various vocations. It is a Livelihood Advancement program for women empowerment, implemented across its 187 rural branches in 7 states of India.
IndiaCSR News Network
NEW DELHI: Fullerton India Credit Co. has been conferred with the prestigious India CSR Community Initiative award for its CSR Project on Women Empowerment on Monday, 6 April, 2015 at PHD House, New Delhi.
The award was in recognition of Fullerton India’s CSR initiative –Project Jeevika. The award was received by Harpreet Chhabra, Senior Vice President – Regional Business Manager, North and Bhupinder Bhandari, Zonal Manager, Mortgages (North), Fullerton India Credit Company,on behalf of Fullerton India, for the Best CSR Project in Women Empowerment. Dr. Bhaskar Chatterjee, Director General (DG) and Chief Executive Officer (CEO) of Indian Institute of Corporate Affairs (IICA), Ministry of Corporate Affairs and Rusen Kumar, Managing Editor of IndiaCSR and CSR & COMPETITIVENESS conferred the awards to Fullerton India Credit Company.
The award winning case study is also featured in special edition CSR & COMPETITIVENESS, March 2015. CSR & COMPETITIVENESS is publication of IndiaCSR group.
India’s economic growth and development is dependent largely on the development of its rural population. Nearly one third of the rural population is below the national poverty line. And with more than 50% of rural poor consisting of women, they are the most impacted and vulnerable to the challenges of growth.
The need of the hour is to empower the women in rural India, not with one-time contributions but sustained effort. Fullerton India’s CSR Vision is to enable sustainable development and inclusive growth across communities through innovative socio-economic and environmental interventions, in fulfilment of its role as a socially responsible corporate citizen.
Fullerton India’s CSR Vision is to enable sustainable development and inclusive growth across communities through innovative socio-economic and environmental interventions, towards fulfillment of its role as a socially responsible corporate citizen. The CSR initiatives are focused on three broad sectors- Livelihood, Health and Environment.
Project Jeevika
Fullerton India organizes programs that help to enhance the socio economic status of the community.
Fullerton India through its rural operations ‘Gramshakti‘ initiated ‘Jeevika’ the Livelihood Advancement program meant for women empowerment. It was launched with the primary aim of enhancing the capacity and skill development of women for the various vocations. It would also provide a platform for women enabling them to adopt business acumen, leading to increased income and social status.
Training and skill development for women in rural communities by identifying and promoting livelihood activities, thus helping increase their income; which in turn will help in the overall socio-economic development of their families, Support the identified livelihood activities with finance and capacity building for the trained women, therefore creating financial empowerment and decision making and Creating market linkages to help women customers get better price and profitability for their adopted vocations. Thus, helping them shift from being mere producers to savvy marketers.
The uniqueness of the CSR model of Fullerton India is that it is implemented entirely through its 3000 Fullerton India Gramshakti staff, across the seven states.Livelihood Advancement program for women empowerment is being implemented across its 187 rural branches in 7 states across India.
Fullerton India’s CSR activities are designed, planned and implemented by its employees. This gives the entire CSR program an added advantage as the Gramshakti Employees interact with customers on a day to day basis and are the most apt advisor to design customized programs in discussion with the target households.
Regular monitoring helps effective implementation and creates quantifiable impact leading to betterment of socio- economic status of the community
The Company conceptualizes various Livelihood and Health care Programs as part of its CSR initiative with local partner organizations across various disciplines such as district government agencies, local grass root NGOs, local private and retired doctors for health care programs and neighboring manufacturing and trading organizations in the Private sector.
More than 90% of Fullerton India’s CSR livelihood advancement programs are targeted to women living in the branch catchment areas, helping them increase their income and improve their social status in the society. In addition to the Livelihood Advancement Programs, It also organizes special programs such as Entrepreneurial workshops and Literacy workshops, and Kitchen safety training programs.
Due to increased income and better livelihood opportunities through the Fullerton India program, Women clients have experienced improved status and gender relations in the home. This has been one of the biggest positive changes in the society through women empowerment programs.
These initiatives have empowered more than one Lakh women to overcome exploitation, create confidence for economic self reliance and they are no more invisible in the social structure in their respective societies
About IndiaCSR Awards
Instituted by IndiaCSR group ‘IndiaCSR Awards’ is an endeavour to promote reporting and communication in the CSR domain in our country. It is a milestone and an iconic event that acknowledges the unique and extraordinary contributions in the CSR domain.
This is a premium honour that recognizes the most admired and outstanding CSR initiatives and ventures in India. The awards acknowledge the noble contributions in the CSR domain that are raising benchmarks by bringing radical and transformative change in the development arena through innovation and excellence.
The IndiaCSR Awards, in 21 categories, were opened to all organizations registered in India that engage in social responsibility. The Awards was opened for nomination by all companies, corporate funded foundations and partnerships operating in India.
The vision of the initiative is to identify and recognize the corporate best practices of ongoing Corporate Responsibility initiatives in various domains in the country and mission is to inspire, encourage, and facilitate corporate social responsibility awareness and practices among corporate India.
The aim of the Awards is to recognize the best CSR and innovative projects, and translating best practices into concrete action on the ground. The awards encourage the organizations on social projects or programme to increase the recognition of CSR principles in their operations.
This exciting and need based initiative focuses on successful partnerships between business and society, with particular emphasis on collaborative projects that tackle contemporary social issues through innovations and action oriented interventions.
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