Hyundai’s Corporate Brand Ambassador Shah Rukh Khan spreads Road Safety messages
India CSR News Network
NEW DELHI: Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer today released Road Safety films focusing on bringing ‘Behavioural Change’. The key communication focuses on Safe Driving habits related to Use of Seat Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving.
Hyundai has always been an advocate of Safe Driving. Hyundai believes the process of safety begins with the driver taking responsibility for their individual actions. ‘Safe Move- Road Safety’ awareness films are unique in nature as they highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in these films revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation related to road safety and Behavioural Change.
Commenting on the release of the video, YK Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai Motor India is a Caring Brand, we want all the drivers to realize the importance of safe and responsible driving. We are confident that with these films, Safe Move Campaign will become a Social Movement with people’s participation for a better future.”
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