The internet is full of confusion for businesses. For example, you start with determining the type of digital marketing that would be most beneficial for your company. As soon as you get over with this judgment, strategy planning comes in front of you. However, the struggle doesn’t end here. You also have to pick the correct platform for implementing your selected marketing strategy. Otherwise, the whole process will be of no use.
To help you out, we have brought here the platform selection guide for the most common digital marketing type, i.e., content marketing. So, let’s see how to choose the best content marketing platform.
Step 1: Usability
If you have to spend a month or more in just understanding it, it may not be the best content marketing platform for you. For instance, you may require to understand social media entirely to move on with your influencer marketing strategy. However, you don’t have the time for all this hassle. That is why you need to pick only the marketing platform that is easy to use and understand for your team. Only then can you take complete advantage of it.
Step 2: Integrations
Everyone wants to opt for a content marketing platform that can handle everything from social media influencers to email campaigns. But it isn’t possible for one platform to handle all your needs. So, the best way to find the most suitable content marketing platform is by checking its integration with your existing and required tools. If it fits well with your setup, you can move forward with it.
Step 3: Budget
The budget is the most influential factor in any business-related decision. It holds the power to change your preferences instantly. That is why you must keep it into account from the very beginning. You must set specific funds for your social media marketing, and see which platform allows you to work within that. Don’t try to go out of your specified budget, or you won’t be left with monetary resources for other vital tasks.
Step 4: Competitors
This can also be kept as the first step because you can begin the process by checking what works for your competitors and what doesn’t. However, this step isn’t as straightforward as it looks. Here, you not only have to check the stats, but you also need to see why a specific platform isn’t benefiting your competitors. In case it is due to their own mistakes, you can rectify them and make the platform advantageous for your business.
Step 5: Other Details
Last but not least, you have to examine the platform’s functionality as well. How does it collect the data? Does its analytics work in real-time? How conveniently can you access the information? Will the ROI calculation be easy? How will you take action on the provided insights? These are some of the questions that you need answers to. If the platform favors your business with all the answers, you can go for it.
In these five steps, you will reach your desired content marketing platform. But remember that the platform alone won’t work if your strategy and planning aren’t in the right place.