The ASSP 250ml design achieves a 70% reduction in carbon emissions through PET material use reduction and the use of rPET Technology (recycler content).
NEW DELHI (India CSR): Coca-Cola India, after pioneering the introduction of 100% recycled PET (rPET) by beverage industry in India, is taking another meaningful step towards creating a circular economy. The company has announced the launch of Coca-Cola in ASSP with 100% Recycled PET (rPET) in 250ml bottles, starting with the state of Orissa.
Manufactured by Coca-Cola’s bottling partner, Hindustan Coca-Cola BeveragesPvt. Ltd. (HCCBPL), this initiative underscores the company’s commitment to sustainability, with a focus on reducing carbon footprint and promoting environmental responsibility.
Compared to conventional virgin PET packaging, in the ASSP (Affordable Small Sparkling Package), emissions are reduced by 36% through the light-weighting of PET material.Additionally, the shift from virgin PET to recycled PET in ASSP contributes to a further reduction in the carbon footprint, resulting in an overall 66% decrease compared to non-ASSP packaging with virgin PET.
Launching 100% rPET ASSP, Alok Sharma, Executive Director, Supply Chain, Hindustan Coca-Cola Beverages (HCCB), stated, “The introduction of recycled PET in ASSP is a crucial step towards plastic circularity, emphasizing a substantial reduction in the overall carbon footprint. This initiative aligns with our broader vision to scale up sustainable practices and lead the way in shaping a greener future for the beverage industry in India.”
Enrique Ackermann, Vice President, Technical Innovation and Supply Chain, Coca-Cola India, and Southwest Asia, said,“Our efforts at expanding rPET in India is a testimony of our commitment toincrease the availability of high-quality, food-grade, recycled plastic for consumers in India. With these eco-friendly bottles we seek to drive a circular economy for packaging, reduce waste and carbon emissions,bringing us closer to the World Without Waste goal of making bottles with 50% recycled content by 2030.
The Coca‑Cola Company offers 100% rPET bottles in over 40 markets. With the launch of World Without Waste, an ambitious sustainable packaging program, it aims to help collect and recycle a bottle or CANfor every oneit sells by 2030. The goal is to make 100% of its packaging recyclable globally by 2025 and to use at least 50% recycled material in its packaging by 2030.
Coca-Cola India Organization Brief
| Category | Details |
|---|---|
| Company Overview | Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options. |
| Vision | ‘Beverages For Life’ |
| Product Portfolio | Includes hydration, sports, sparkling, coffee, tea, nutrition, juice, and dairy-based products. |
| Beverage Range in India | – Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up – Fanta, Limca, Sprite, Maaza, Minute Maid juices – Limca Sportz, Smartwater, Kinley, Dasani, Bonaqua – Schweppes range, Smartwater – Costa Coffee, Honest Tea |
| Innovations | – Reducing sugar in its drinks – Bringing innovative new products to market |
| Distribution Network | Strong network of close to 4 million retail outlets across India |
| Sustainability Efforts | – Water replenishment – Packaging recycling – Sustainable agriculture initiatives – Carbon emission reductions |
| Global Employment | Together with its bottling partners, The Coca-Cola Company employs more than 700,000 people worldwide |
| Social Media | Twitter, Instagram, Facebook, LinkedIn |
| Website | Coca-Cola Company |
Hindustan Coca-Cola Beverages (HCCB) Overview
| Category | Details |
|---|---|
| Incorporation Date | February 14, 1997 |
| Retail and Distribution | – Serves 25 lakh retailers – 3,500 distributors |
| Employees | 6,000 |
| Agricultural Support | 250,000 farmers grow the agricultural produce used in making HCCB products |
| Headquarters | Bangalore |
| Operational Spread | – 22 states – 3 UTs – 376 districts in South, West, and Eastern India |
| Manufacturing Units | 16 factories across India |
| Product Range | Manufactures and sells 60 different products across 7 categories including Coca-Cola, Thums Up, Sprite, and more. |
(India CSR)
