MUMBAI (India CSR): On the occasion of International Women’s Day, HDFC ERGO General Insurance Company, one of India’s leading private sector general insurers, unveiled a digital film showcasing the inspiring journeys of its Women In-house Motor Surveyors.
In line with its commitment to diversity, equity and inclusion, HDFC ERGO launched the ‘Nari Shakti’ program, an initiative designed to bring women into roles, which had traditionally male employees.The role of In-house motor surveyors comes into play during the motor insurance claims, and involves technical assessments, workshop interactions and rigorous on-ground inspectionsareas historically perceived as unsuitable for women.
The digital film captures the journeys of these women In-house motor insurance surveyorsfrom navigating sceptical looks at workshops to addressing questions about their technical capabilities, and facilitating interactions with the customers,highlighting their resilience and professionalism in a sector, which was perceived to be unfit for women.This film is a part of the Company’s unique initiative – ‘HDFC ERGO ki Kahaniya’, which showcases inspiring real-life stories of employees. The film was unveiled through an internal launch at the corporate office of HDFC ERGO in Mumbai, alongside all the In-house women motor insurance surveyors of the Company invited from across the country. Further, this film will be promoted externally through the social media handles of the Company.
Breaking the gender centric taboos around the profession of motor insurance surveyors, HDFC ERGO employed its first In-house women motor surveyor in 2019. Since then,the programme has received tremendous support, and today, the company proudly employs 11In-house women motor insurance surveyors across the country, some of whom have become team leaders now.
Speaking about the initiative, Somesh Surana, Joint President, Digital Business Group & Marketing, HDFC ERGO General Insurance said, “As an equitable organisation, we at HDFC ERGO, value and celebrate people irrespective of their gender. We are proud to be among the few insurers in India with In-house women motor surveyors. Today, not only our In-house women motor surveyorshave busted the gender myth, but we have noticed that due to their inherent quality, they are able to drive conversations with the customers in a much more empathetic way, especially during the distressed times of claims. This International Women’s Day, aligned with the theme ‘Give to Gain’, we are reminded that when we invest in peopleby giving them opportunities, access, and supportwe gain stronger teams, richer perspectives, and long-term business impact.”
(India CSR)
