MUMBAI: Godrej Protekt, India’s most trusted personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), embarked on a hygiene-based safe rail travel program in partnership with the Northern Railways zone of Indian Railways.
This program, covering both passengers and railways staff, aims to boost hygiene quotient as well as equip them with hygiene solutions during their rail journeys.
As India deals with the ongoing wave of COVID-19, this travel hygiene program will be vital to empower people to take necessary precautions as they make their essential and unavoidable rail journeys. This will also help migrant workers heading back to their hometowns due to the lockdown in some cities.
The program will cover 25 long-distance trains.
Around 45000 products from Godrej Protekt will be utilized for this initiative to drive larger behavioural change. Godrej Protekt Hand Sanitizer bottle (50ml mini bottle) will be distributed amongst passengers in aforementioned trains. The passenger luggage will be disinfected with Godrej Protekt On-the-go Disinfectant Spray.
Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said, “Safety and hygiene are priorities for consumers these days, particularly so when they are travelling. Godrej Protekt’s purpose is to alleviate hygiene concerns of consumers and champion programs which helps to spread awareness of right ways to maintain hygiene. In 2020, we were the first-ever hygiene brand to partner with Indian Railways during COVID-19 times to promote travel hygiene.”
Rekha Sharma, Sr. Divisional Commercial Manager, Northern Railway, Moradabad, said “Travel hygiene program will not only help to ensure safety of our passengers and employees but will also build necessary awareness of hygiene measures that one should adopt. This will encourage people to travel more by rail. We are committed to make our passengers’ journey safe, sanitized and hassle-free as much as possible.”
While some of the trains may come under different railway zones, all trains will pass through the Northern Railways network. The initiative will benefit passengers travelling from 12 Indian states including Maharashtra, Rajasthan, West Bengal, Uttar Pradesh, Chandigarh, Gujarat, Punjab, Odisha, Madhya Pradesh, Uttarakhand, Jharkhand and Bihar along with 2 union territories which are Delhi and Chandigarh.
