Gionee Launches Leukemia Crusader Campaign

GioneeIndiaCSR News Network

NEW DELHI: Gionee Mobiles along with The Bansi Vidya Memorial Trust has initiated a cause for supporting children suffering from Leukemia under its initiative called ‘Leukemia Crusaders’.

Gionee has been involved with various charitable causes on a global scale, and the same is reflected in its endeavors. For every mobile phone sold in India, Gionee has pledged to donate a certain amount of money to ‘Leukemia Crusaders’. Every child has a Right to Life and the initiative “Leukemia Crusaders” is an effort to channelize this belief into action.

The Initiative: The Bansi Vidya Memorial Trust (BVMT) is an initiative that was formed to work and contribute towards providing assistance to leukemia afflicted, under-privileged children, below the age of 10. Gionee believes that children are the future of India and that there should be no reason why we should lose this future for a lack of awareness, funds or capability.

The ‘Leukemia Crusaders’ logo is designed to signify that with timely detection and proper medical care, the illness can be conquered and children can lead a normal and happy life.

There are currently 44 children under our care. The children are being treated in the following hospitals. They are recovering well and have progressed substantially.

1. Indraprastha Apollo Hospital (Delhi)
2. Jupiter Hospital (Mumbai)
3. BLK Memorial Super Specialty Hospital (Delhi)
4. Kokilaben Dhirubhai Ambani Medical research Hospital (Mumbai)

Leukemia is the cancer of the white blood cells. When a child has leukemia, large numbers of abnormal white blood cells are produced. These abnormal white cells cannot perform their proper role of protecting the body against diseases because they are defective. Leukemia is classified into two types, acute (rapidly developing) and chronic (slowly developing) forms. Leukemia is the most commonly occurring cancer amongst children.

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