India CSR News Network
MUMBAI: Following the recent demonetization of Rs. 500 and Rs. 1000 bank notes in India in an effort to curb movement of black money in the country, American heritage brand – Genuine Broaster Chicken, announces a unique solution to lend its support towards the same.
The US-based QSR restaurant has come up with a special CSR activity, wherein it will serve fresh lemon juice to all those standing in line at various Banks & ATMs at Versova and Andheri.
The refreshing move comes just a week after the Indian Government strategic move to restrict black money by devaluating all high denomination currencies in the country w.e.f. 9th November, 2016. With its special offering, Genuine Broaster Chicken is upholding its brand’s tagline, i.e. ‘American soul, Indian heart’, lending its support to every Indian citizen by joining the fight against black money.
Commenting on the initiative, Spokesperson, Genuine Broaster Chicken said, “At Genuine Broaster Chicken, we always strive to uphold our position as a brand that has an ‘American soul, with an Indian heart’. This strong belief in our core principle is what compelled us to become a part of the on-going revolution against black money in India with our special initiative.
By serving our refreshing offering to people, who are patiently waiting in line for long hours at banks to exchange/deposit demonetized cash, we are only doing our duty towards the nation. Such positive changes in a country like India are extremely satisfying as it proves that the subcontinent is changing for a better tomorrow”.
Apart from Andheri and Versova regions in Mumbai, Genuine Broaster Chicken will also introduce this offer in Raipur and Surat, reinforcing its reputation as an American brand that cares about Indian sentiments.
Genuine Broaster Chicken was launched in India earlier this year by Yellow Tie Hospitality Management, an India-based progressive Food & Beverages (F&B) Franchise Management Company. It owns the license rights for the US-based QSR brand, and is on track to expand its reach pan India with over 150 outlets by 2018.
Yellow Tie Hospitality is a progressive Food & Beverages (F&B) Franchise Management Company, which owns exclusive Master Franchisee Rights for India, of world’s renowned F&B Brands. Yellow Tie Hospitality owns India license rights for America’s Heritage Broaster Chicken and is on track to open 25 outlets by end of year 2016, across India and is in the process of locking India Rights of several other International brands. By the year 2017, the company aims to have 10 leading F&B brands in its portfolio. Yellow Tie Hospitality is the joint venture of renowned restaurateur & entrepreneur Karan Tanna. With aggressive franchise growth plans, Yellow Tie Hospitality is all set to register quick and strong growth in India’s fast growing F&B Industry.