Fujifilm India Private Limited, a leader in the development and application of imaging and information innovations in healthcare technologies, launched 2nd Edition of User’s Case Book on ‘Early Detection is the Key to Control Breast Cancer’. With this book, the company aims to raise awareness around the prevention and timely screening of breast cancer.
Data from Indian Council of Medical Research (ICMR) reveal that breast cancer, cervical cancer, oral cancer, and lung cancer together constitute 41 per cent of cancer burden. In India, there are about 12 lakh new cases of cancer every year, with breast cancer being the most common, followed by lip and oral cavity cancers. Breast cancer has become an ordinary cancer in urban women in India and the second most common in rural women. The numbers are expected to rise drastically by 2030, due to increased urbanization and changing lifestyles of women.
Early detection remains the most important step to counter the souring number of breast cancer cases. However, lack of awareness in women about symptoms, screening modalities, self-examination and the current pandemic scenario has led to delays in diagnosis and treatment. The book by Fujifilm focuses on breast cancer awareness and screening, examining the capabilities and limitations of current and emerging technologies for breast cancer detection and their effectiveness at actually reducing deaths. The book also highlights different case studies signifying the role of digital mammography and how it acts as a catalyst for radiologist to review mammograms in minimal time.
Commenting on the release of the book, Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “Cancer care has been a key priority of Fujifilm India’s overall health portfolio. With the rise in number of breast cancer cases in India, we believe that it is imperative to build awareness, and encourage women to take preventive actions. Our aim is to encourage women to identify the threats, and undergo routine screening processes to curb the risk.”
Chander Shekhar Sibal, Executive Vice President & Head of Medical Division at Fujifilm India said, “We are committed at raising awareness through our initiatives and are dedicated at promoting the early detection of breast cancer through advances in digital mammography. We are hopeful that our initiative will continue to foster positive conversations around breast health amongst women. Our aim is to contribute towards an early diagnosis – through awareness and education amongst doctors and medical students – as breast cancer affects not only the patient, but their entire family as a whole.”
