Bisleri International Launches “Bisleri Greener Promise” to Strengthen Its Sustainability Strategy
Bisleri International Pvt Ltd, India’s leading mineral water company, has announced the launch of “Bisleri Greener Promise.” The sustainability philosophy aims to create a greener future by reinforcing and implementing programs in recycling, water conservation, and sustainability. The article highlights the company’s initiatives and priorities towards a sustainable future.
Plastic-Neutral and Water-Positive
The company emphasizes its promise to sustainable development by announcing bold initiatives under plastic recycling and water conservation. It has outlined its vision to collect and recycle 12,500 tonnes of plastic by 2025 through its Bottles for Change initiative. Additionally, it has announced the restoration or building of 350 dams in Maharashtra and Gujarat to provide water security and enhance crop production. Under the initiative, Project Nayi Umeed, more than 35,000 million liters of water will be harvested, and it will help irrigate more than 23,000 acres of land. The company aims to reduce its carbon footprint by 10% and lower the use of virgin plastic by over 7%.
Sustainability Report in ESG Practices
Bisleri International released its sustainability report defining its progress in environment, social, and governance (ESG) practices. The report has been developed by TERI School of Advanced Studies and highlights Bisleri International’s efforts in building a circular economy, utilizing resources efficiently, reducing GHG emissions, replenishing water, and recollecting packaging material.
Operating purposefully and responsibly
Speaking about the organization’s commitment towards sustainability and Bisleri Greener Promise, Angelo George, CEO, Bisleri International Pvt Ltd, said, “At Bisleri International, we develop solutions that fuel business growth and, at the same time, address environmental challenges. We are in constant pursuit of creating a positive impact, and continue to integrate our business strategy with sustainability goals. Thus, ensuring that we operate purposefully and responsibly. Innovations in packaging will continue to be our focus for the next three years and we aim to be ready for the guidelines on reuse targets stipulated by the
Government.”
Bottle for Change Initiative
As part of its commitment to protect the environment and mitigate the effects of irresponsible disposal of used plastic, Bisleri International’s Bottle For Change initiative works towards bringing behavioural change and raising awareness about the importance of post-consumer plastic. Through the programme, Bisleri International has brought a behavioural change amongst 600,000 citizens by organizing sensitization workshops and collection drives.
Rainwater Harvesting and Empowering Communities
For Project Nayi Umeed, Bisleri International focuses on building or restoring Check Dams, rainwater harvesting, and empowering communities. It provides access to clean water, sanitation, and hygiene, benefiting farmers and their families. Through the programme, it has built or restored over 200 Check Dams in Gujarat and Maharashtra.
Sustainability Goals Align with SDGs
The initiatives and priorities cited in the report are aligned with United Nations Sustainable Development Goals. Further, Bisleri International aims to set ambitious sustainability goals based on innovative business models. These goals will strengthen Bisleri International’s efforts to tackle climate change, ensure safe and healthy water for all, build behavioural changes and create an effective circular economy for post-use packaging.
(India CSR)
