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Home Corporate Social Responsibility

DS Group Pioneers Environmental Innovation with India’s First Outdoor Liquid Tree

India CSR by India CSR
November 26, 2024
in Corporate Social Responsibility
Reading Time: 2 mins read
DS Group Pioneers Environmental Innovation with India’s First Outdoor Liquid Tree
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NEW DELHI (India CSR): In a pioneering effort to advance urban sustainability, the Dharampal Satyapal Group (DS Group), a prominent FMCG conglomerate, has partnered with Liquid Trees, a climate tech startup, to unveil India’s first outdoor Liquid Tree. This installation at the DS Headquarters, Noida, marks a notable stride in the fight against climate change and urban air pollution. The cubical structure contains 1600 L of a Microalgae Solution which captures the same amount of CO2 as 6 mature trees. This structure not only represents a fusion of nature, technology, and art but it also showcases the remarkable potential of microalgae in creating a sustainable environment.

Introduction to the Liquid Tree

The Liquid Tree, an urban photo-bioreactor, is referred to as a tree in liquid form due to the presence of microalgae. Microalgae are photosynthetic microorganisms that grow rapidly and offer numerous benefits such as particulate matter removal, carbon dioxide sequestration, and oxygen production. Additionally, the harvested microalgae support a circular economy, serving as nutrient-rich feed for local flora. While a traditional tree may take years to mature, microalgae can be deployed in a matter of weeks, making them a viable option for cities where pollution is an issue. Beyond its practical benefits, the Liquid Tree also acts as a visual reminder for environmental action, encouraging communities to engage with and implement green solutions in the neighborhood.

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Statement from Rajiv Kumar, Vice Chairman of DS Group

Announcing the same, Rajiv Kumar, Vice Chairman, DS Group, said, “The installation of the Liquid Tree represents a commitment towards environmental sustainability. We face the dual challenges of climate change and air quality. It becomes increasingly urgent for us as a society to embrace innovative solutions that harness nature’s capabilities to tackle our most pressing challenges. The Liquid Tree not only serves as a functional element in our fight against pollution but also as a powerful symbol of our potential to adapt and innovate in the face of climate change. At the DS Group, we are dedicated to supporting initiatives that contribute to a healthier Bharat for current and future generations.”

Comment from Abhinav Palaparthy, Head of Liquid Trees India

Abhinav Palaparthy, spokesperson and head of Liquid Trees India, commented, “Trees are incredible, and we aim to educate the world about the very first ‘trees’ that is – microalgae, the original lifeforms that pioneered oxygen production on Earth. The installation at the DS HQ is the first in India and reaffirms its position as a global leader in green and sustainable building practices. We are excited to partner with DS Group, a company that shares our commitment to sustainable practices and a greener future.”

Tags: DS Group
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India CSR® is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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