BANGALORE: In-line with its commitment to the cause of Road Safety, Toyota Kirloskar Motor (TKM) curated a special road safety awareness program for school children in Delhi, Mumbai and Bangalore, with the state level event taking place in the city of Bangalore.
This initiative is a part of the Toyota Safety Education Program aiming at improving the road safety crisis in the country by inculcating a positive behavior towards road safety among children between grades 5th and 9th.
This nation-wide program strongly advocates the need to start training and nurturing the young minds by instilling the sense of responsibility among these future road users.
The program commenced in New Delhi in January this year, followed by the Mumbai chapter on February 3, 2020. The Bangalore state event was organized at Shishumandir, and witnessed enthusiastic participation from the Police and Traffic Departments along with TSEP school children and teachers who played an active role in developing responsible road users of tomorrow.
Focusing on the ABC (Awareness, Behaviour and Campaign & Communication) approach, the program crafted a series of educative and interactive learning activities including: gamified content and assessment, experiential learning, classroom and project-based learning, intra-school, state and national championships.
Furthermore, this program entirely focuses on sustainability and bringing about a mindset change among students through multiple interventions. Additionally, Toyota is working with various stakeholders including – school, business partners and police to take this initiative to a larger audience.
Vikram Gulati, Senior Vice President, External Affairs, Corporate Social Responsibility & Public Relations, “Through “Toyota Safety Education Program” our aim is to educate the future road users-school children on the importance of Road Safety and responsible road behavior to eliminate road fatalities. We all know that children are the decision makers of tomorrow who can bring the desirable transformations in the society. Hence, engaging with them an early stage through a sustainable education program is of paramount importance.”
TKM’s CSR initiatives
As part of its CSR interventions, Toyota engages with school children through multiple mediums encouraging them to be road safety ambassadors
Toyota will further continue its various CSR interventions from a longer-term perspective and development of socio-economic stature of the society, touching many more lives to make a difference in each one’s well-being.