MUMBAI: Parle Agro, a beverage company, mobilized its employees to coach and create awareness about waste management among 15,000 students in 15 locations.
The initiative was part of the company’s support and commitment towards encouraging sustainable methods of waste management and disposal, company said.
As per the programme, students from government schools, close to the manufacturing facilities of the company were trained in segregated waste management methods, importance of disposing responsibly, process of recycling and how reuse waste items at home.
In India, round 75% of municipal garbage is dumped without processing and the key to efficient waste management is to ensure proper segregation of waste at source. With this training and education programme, the company’s objective is to scale up awareness about the importance of segregating waste at home and to encourage recycling and overall resource recovery.
Parle Agro is working towards implementing an end-to-end PET plastic waste management (PWM) program and supporting the government’s initiatives in making our society plastic waste free. A key part for this will include inculcating the necessary habits amongst the new generation, it said.
“Our awareness campaign among school children driven by our employees is to help students effectively adopt sustainable techniques and strategies for efficient management of waste and support the growing ecosystem.” said Schauna Chauhan, CEO, Parle Agro
The training and awareness building activity was an extension of Parle Agro’s commitment to invest over Rs.50 crores in the next three years, to implement an end-to-end PET plastic waste management (PWM) program.
The maker of category leading brands such as Frooti and Appy Fizz, with the help of its waste management partners, will facilitate an annual collection of 310 crore PET bottles recycling nearly 50,000 metric tonnes of PET waste.