MUMBAI: The Mahindra Group reinforced its commitment toward the Environment through the launch of a digital campaign that builds a case for tree plantation and encourages people to rise against climate change, company said.
The campaign goes live on digital channels of Mahindra Rise and will be supported by various surround activities including social media engagements, contests, felicitation of Environment champions and enabling people to take action on the ground through select NGOs.
The big idea is to celebrate the Tree – the hardest worker on the planet, selflessly fighting climate change for all time. A film has created to serve the purpose.
Taking the age old adage of Medium is the Message to a new level, the film has been created using recycled waste paper, making it environment friendly and highly differentiated while giving out a subliminal message on waste recycling.
The Mahindra conducted a detailed social media listening exercise on social causes. Climate Change emerged as the second biggest concern for millennials that accounted for over 22% of the conversations online.
(Reported by India CSR Network)
