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Home Corporate Social Responsibility

CSR: JM Financial Foundation Champions Traditional water conservation with 10,000+ trenches in Palghar

The CSR arm of JM Financial group of Companies demonstrates simple groundwater recharge solutions, through Continuous Contour Trenches over the past five years.

India CSR by India CSR
April 5, 2024
in Corporate Social Responsibility
Reading Time: 2 mins read
CSR: JM Financial Foundation Champions Traditional water conservation with 10,000+ trenches in Palghar
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MUMBAI (India CSR): JM Financial Foundation (JMFF) has been implementing the Integrated Village Development Project (‘Project’) in a cluster of seven villages and 15 hamlets of Mokhada block in Palghar, Maharashtra. Over the years, the project has attempted to establish the non-necessity of relying on large, constructed water conservation structures, by promoting Continuous Contour Trenches (CCTs) along hill slopes in some of the most water-scarce areas of the block.

Water Conservation and Rainwater Harvesting

A total of 10,794 CCTs were dug and deepened year on year, leading to an in-situ water conservation, and natural recharge of groundwater, while also preventing run-off of surface water in the abundant monsoons in this region. Besides, the project has promoted rainwater harvesting with the digging of 294 small farm ponds (jalkunds). 

CSR: JM Financial Foundation Champions Traditional water conservation with 10,000+ trenches in Palghar

Executive Director’s Insights

Commenting on the project, Puja Dave, Executive Director and Head CSR, JM Financial Group said, “Our efforts in Mokhada block have been focusing consistently on structured grassroots interventions, reaping visible results over the years. A region known for water crises, but surviving on agriculture, like Mokhada, needed focused investments in sustainable modes of water conservation, that are easily understood and adapted at a scale. Every summer, from April to June, CCTs have been dug, and we aim at digging further in the coming year. The trenches dug to date, cover an area of 180 acres, and have provided farmers, especially those from the Katkari community with an opportunity to earn locally, and not migrate at the beginning of the year.” Complementing water conservation, the Foundation has also supported the plantation of 1,722 saplings of mango and cashew, which beyond safeguarding soil health, also yields economic benefits for the landowning farmers. 

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Enhancing Livelihoods Through Agriculture

Being a central component of JM Financial Foundation’s intervention, water harvesting and conservation feed into the objective of enhancing farmers’ livelihoods. Since its initiation in 2018, the project has worked on enhancing agricultural yield, encouraging multi-cropping and farming in two seasons.

These efforts have entailed regular, scientific training, followed by advanced agri-inputs being provided to 1,100+ marginal and small farmers, handheld throughout. 

Community Linkages and Public Schemes

Dovetailing initiatives in agriculture and water conservation are efforts made by the Foundation to link the community to public schemes and programmes designed for them. With the intervention of two helpdesks set up and run at Ase and Beriste Gram Panchayats, the Integrated Village Development Project has linked farmer families with benefits worth over INR 7 Crore thus far.


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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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