Fujifilm India Private Limited, a pioneer in imaging technologies, along with Parwarish Cares Foundation introduces back the awareness programme for the welfare of children and women. With an aim to sensitize them around the prevalent yet ignored issue of child sexual abuse in the society.
The program in its first phase successfully educated around 3500 children in over 20 schools. As a part of the second phase of ‘AaoBaatKarein’ which commenced this year, the company expanded its reach to Humana Foundation, John F Kennedy Public School, Faridabad, G.D Goenka School, Pragati Government Primary School in Gurgaon. Continuing with the momentum, the company recently conducted online educational workshops for the students of Pragati School, Ahmedabad; Bhartiyam International School, Rudrapur. Additionally, will be ogrnaising these educational workshops for students in Sant Nirankari Public School, New Delhi and Delhi International School, Rohini in the coming months.
Child Sexual Abuse (CSA) is a pressing human rights issue and a public health concern. Despite continuous efforts in this regard, the children are still devoid of the education and consciousness around this issue. Through this association with Parwarish Cares Foundation, Fujifilm has touched upon the lives of over 7,000 students and further aims to spread awareness among students at other private and public schools. Seeking to make a difference in the lives of the children and parents by imparting awareness around the difference between safe and unsafe touch and the ways children can communicate with their parents about the issue among others.
Speaking about the association, Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “Fujifilm’s approach to corporate social responsibility is to contribute to the sustainable development of society by putting our Corporate Philosophy into practice. In these uncertain times, we have further strengthened our CSR initiatives and are committed to working towards giving back to the society. We are not a company that responds to change, but one that predicts and creates change. Our association with Parwarish Cares Foundation aims to focus on bringing happiness and child safety. For which, we are committed to working towards eradicating child abuse by educating children and their families.”
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm India said, “Children are the future of tomorrow and we have to make sure that their childhood is happy. As part of our ongoing campaign, we have been raising awareness on Child Abuse amongst various schools. Educating children about child abuse at school and at home will not only help prevent misdeeds from occurring but will also develop a sense of alertness among them. We are grateful to Parwarish Cares Foundation for their collaboration and support for making India a safe place for our future generation.”
Commenting on the campaign Sushant Kalra, Founder Parwarish said, “Aao Baat Karein is a mass campaign to empower children to protect themselves from Sexual Abuse. The thrust of conducting these workshops is to promote mental health. Despite work being done in creating awareness in the area of sexual abuse, the incidents of Sexual abuse have not abated. Taking a cue from the campaign to eradicate polio – Parwarish took on the mission to “Make India FREE from Child Sexual Abuse by 2030”. The idea is to reach out to each child and train them on how to react in case of a sexual abuse attempt. We will be taking a holistic approach by covering aspects like safety, resilience and how to cope. These sessions are specifically designed to also de-taboo these conversations for children so that they can converse with their parents and teachers – hence the name “Aao Baat Karein”.”