Bengaluru: Estontec Group, under the leadership of its Founder Mr. Levis Wilson, proudly unveils a transformative Corporate Social Responsibility (CSR) drive aimed at alleviating hunger and fostering community well-being. Drawing inspiration from a pivotal moment in Mr. Wilson’s early career, the initiative exemplifies the company’s commitment to shared responsibility and the joy of making a positive impact on those in need.
Founder’s Compassionate Vision
“Not all CSR activities can be measured in terms of direct impact. The brand ensures that the most vulnerable receive assistance through thorough research and direct outreach to their doorsteps. Our goal is to understand the specific needs of each family and provide timely support, giving true meaning to our actions,” said Mr. Levis Wilson, Founder, Estontec.
Pivotal Childhood Experience
The inception of this philanthropic initiative can be traced back to a profound experience in Mr. Levis Wilson’s formative years. During this pivotal moment, he encountered an emaciated, fatigued, and reticent 8-year-old orphan, cradling his 4-year-old sibling, while observing others partake in their meals. Moved by compassion, Mr. Wilson observed as the young boy, despite his own hunger, sprinted to procure food and promptly fed his younger brother, cognizant of his responsibility to care for those in need.
Neglect Amid Personal Pursuits
In a world marked by a relentless pursuit of personal advancement, many of us find ourselves engrossed in leisurely activities such as Netflix, WhatsApp forwards, and Instagram scrolling. Regrettably, amidst these pursuits, we often neglect the opportunity to create meaningful moments for those deprived of basic necessities such as food, clothing, or shelter, who coexist within our communities.
Purpose Beyond Self-Interest
Each individual possesses a purpose that transcends personal interests or the welfare of immediate kin. Taking responsibility for the upliftment, instilling a sense of peace, or contributing to the accomplishment of those in dire need can indeed serve as a purpose worthy of pursuit. In a society where many prioritize personal pursuits, this initiative aims to inspire a collective sense of responsibility toward the well-being of fellow human beings, fostering a culture of compassion and altruism.
Empowering Youth in CSR
Estontec group has over 60% of its work-force within the age group of 23-35 & we find it extremely important that this young generation gets a direction like this one, at least some of them will continue to take this forward throughout their life & that multiplies.
Ethos Shaped by Personal Experience
sharing his food with his brother, and the unwavering commitment to prioritizing the sustenance of his younger sibling, left an indelible mark on Mr. Wilson’s ethos. Estontec’s CSR drive emphasizes shared responsibility, spreading joy, and fostering togetherness, particularly among the younger members of the team.
Structured Community Engagement
The drive is meticulously structured to ensure a personalized touch for each family in need. Approximately eighty dedicated young employees of the brand have formed small groups actively engaging with local communities. Their approach involves week-long door-to-door visits, understanding individual needs, and delivering essential provisions directly to families’ doorsteps. The primary objective is to provide sustenance to 200 families without a solid roof over their heads.
Long-Term Commitment and Aspirations
This marks the fourth consecutive year of Estontec’s dedicated efforts in this direction. Looking forward, the company aspires to establish a dedicated kitchen with the vision of providing daily meals to a minimum of 1000-2000 people, exemplifying a long-term commitment to making a sustained positive impact on the community.
Evolution to Comprehensive Food Kits
In previous years, the brand provided blankets and food to the needy. This year, the initiative will be realized through the distribution of comprehensive food kits designed to feed a family of four for a month. The kits include 5kg of rice, 5kg of atta, 1 liter of oil, pulses, salt, and sugar. The intended impact is to alleviate immediate hunger and significantly contribute to the well-being of these families. The cost for the food kits is jointly borne by the employees and the brand. If an employee contributes Rs 500, that amount will be matched and doubled, adding to the food fund.
Employee-Brand Partnership in Fundraising
“This CSR initiative is not merely about providing provisions; it’s about creating a connection and fostering a sense of shared responsibility within our team. Witnessing the enthusiasm and dedication of our young employees in making a positive impact is truly heartening,” added Levis.
CSR as Connection and Shared Responsibility
Estontec’s commitment to social responsibility transcends the business realm, emphasizing the importance of empathy, connection, and uplifting those in need. This CSR drive epitomizes the company’s broader vision of contributing to the well-being of the communities it serves.
