‘Swachh Sagar Surakshit Sagar’ is an initiative by the Ministry of Earth Sciences marked the conclusion of the 75-day-long coastal cleanup drive to clean 75 beaches
Mumbai: Sitting on the crown of the Indian Ocean, India is blessed with a 7,500 km long coastline bestowing a plethora of exclusive advantages. Understanding the strategic location and tremendous potential of the coastline while focusing on the importance of creating awareness towards environment conservation, Essar today joined hands with the Indian Coast Guard for the largest coastal cleanup drive ‘Swachh Sagar Surakshit Sagar’ in Mumbai on International Coastal Clean-up Day.
75-day-long coastal cleanup drive
‘Swachh Sagar Surakshit Sagar’, an initiative by the Ministry of Earth Sciences, today marked the conclusion of the 75-day-long coastal cleanup drive to clean 75 beaches across the country.
Today’s event witnessed the esteemed presence of Bhagat Singh Koshyari, Governor of Maharashtra, Poonam Mahajan, Member of Parliament, Lok Sabha from Mumbai North Central, Dr. Jitendra Singh, Ministry Of Earth Sciences, V S Pathania, PTM, TM, Director General, Indian Coast Guard and Capt. Rahul Bhargava, COO – Essar Shipping.
Essar Participation
Essar’s participation in the Coastal Clean Up Drive aimed at increasing public awareness about the hazardous impact caused by plastic and the danger to ecological balance from deteriorating ocean health.
Commitment towards the protection of environment.
Commenting on the initiative Rajiv Agarwal, Operating Partner (Infrastructure), Essar and Managing Director, Essar Ports said, “Our contribution and participation in this largest coastal cleanup drive further our commitment towards the protection of our environment. We are cognizant of preserving coastal and marine habitats to save some of the most productive, yet threatened, ecosystems in the world. Essar Ports and Essar Shipping have been associated with the Indian Coast Guard for the last 10 years in driving such ocean clean-up activities.”
Behavioural change awareness
This first-of-its-kind campaign also created a behavioural change among the masses intending to create awareness about the devastating impact of plastic usage on marine life and marine litter.
Essar Ports has been a pioneer in investing in technologies and developing environment-friendly and efficient handling systems. The company’s fully mechanised eco-friendly infrastructure delivers a performance that can be benchmarked with the best across the globe.
